Interviews/Profiles

Level 1: The Ethos Behind the Rail Jam Tour

by zachfenn
Dec 7th 2022 - 6 comments

If there was an Mt. Rushmore for skiers, it’s a fair assumption that Berman, Freedle, or anyone that’s worked behind the Level 1 banner deserves a spot on this hypothetical mountain. Level 1 seems to keep giving back to the Freeski community even after they departed from making annual ski films; Superunknown is still in full swing, short films from Level 1 veterans and unknowns grace their Youtube channel, and a new Rail Jam Tour for the masses has just been announced. The good folks at Level 1 seem to have a lot left in their tank for a media company that chops its teeth in the money scarce albeit culturally rich Freeski industry.

Jonah Williams Signs with Rossignol

by zachfenn
Nov 4th 2022 - 10 comments

Jonah Williams has stepped down from his partnerships with long-time sponsors Atomic, Dragon, and Obermeyer. I got the chance to chat with Jonah while he was on the road to Utah where we chatted about the ski industry, his humbleness, and the new opportunity to start riding for Rossignol.

Sander Hadley & I Talk Ski Industry | Out of Bounds Podcast

by OutofBoundsPod
Oct 26th 2022 - 6 comments

This week’s conversation on The Out of Bounds Pod is with Sander Hadley. And it’s just that, a conversation, not an interview. The pro skier from Pocatello, Idaho joins the show to talk with Adam about a wide variety of topics on and off the slopes. Having grown up wanting to be a park skier, he’s since shifted to free riding and bigger mountains, and even stepping into the backcountry. He’s been filming for over a decade, including segments with MSP, but mostly he’s focusing on doing his own things these days. Sander discusses his partnership with Dynastar and their role as a redheaded stepchild to Rossignol. But they’re still making hard-charging gear under the radar. They know who they are, know what they do well, and don’t feel the need to change things for the sake of change. He and Adam discuss how they are as a company from the athlete’s perspective. They talk about non-disclosure agreements, socials short content for even shorter attention spans, and take a look at different brands’ approaches to marketing. The episode also asks important questions like: Are the Olympics still important? What does authenticity even mean in skiing? Is ski-mo next for Sander? And what he thinks his voice is, as he shifts into sharing his perspective more on the media side of skiing. This interview flows as well as Sander skis and the dude rips. So, listen or watch the full episode, available now!