Sander Hadley & I Talk Ski Industry | Out of Bounds Podcast

by OutofBoundsPod
Oct 26th 2022 - 6 comments

This week’s conversation on The Out of Bounds Pod is with Sander Hadley. And it’s just that, a conversation, not an interview. The pro skier from Pocatello, Idaho joins the show to talk with Adam about a wide variety of topics on and off the slopes. Having grown up wanting to be a park skier, he’s since shifted to free riding and bigger mountains, and even stepping into the backcountry. He’s been filming for over a decade, including segments with MSP, but mostly he’s focusing on doing his own things these days. Sander discusses his partnership with Dynastar and their role as a redheaded stepchild to Rossignol. But they’re still making hard-charging gear under the radar. They know who they are, know what they do well, and don’t feel the need to change things for the sake of change. He and Adam discuss how they are as a company from the athlete’s perspective. They talk about non-disclosure agreements, socials short content for even shorter attention spans, and take a look at different brands’ approaches to marketing. The episode also asks important questions like: Are the Olympics still important? What does authenticity even mean in skiing? Is ski-mo next for Sander? And what he thinks his voice is, as he shifts into sharing his perspective more on the media side of skiing. This interview flows as well as Sander skis and the dude rips. So, listen or watch the full episode, available now!

Pep Fujas Joins the Show to Talk Wndr Alpine

by OutofBoundsPod
Jul 20th 2022 - 0 comments

This week on the Out of Bounds podcast, our guest is one of the hucking best to ever do it, pro skier, Pep Fujas (@pepujas). While Pep has been shredding it up for decades, our conversation focuses on what he’s up to these days with WNDR Alpine, where he is now the Vice President, Marketing & Product Development. WNDR is an Eco-conscious material and hard-good creator seeking to do better for the environment and churning out some cutting-edge skis in the process.
He and Adam talk about the sustainable microalgae-based materials they use and why. Also discuss what brought him there from K2, and what his day-to-day looks like. They also chat about what success looks like for a new ski brand and what actually sells skis? How do you convert a customer from hearing the message to swiping the credit card?