Alpine Initiatives launches JP Auclair Support Auction

by MacMahoooon
Feb 2nd 2015 - 3 comments

Over the years, JP has given so much to us and it is only right that we now try to give something back. Sherpas Cinema has rallied its network within the action sports community and on Monday we will be launching an online auction where 100% of the proceeds will go to JP’s son Leo and partner Ingrid through the Auclair Fund.

Thousands of skiers celebrated at iF3 Innsbruck 2014

by MacMahoooon
Oct 8th 2014 - 1 comments

Innsbruck (AUT), October 8th, 2014 – For two days thousands of people celebrated freeskiing,film and its lifestyle last week at the international Freeski Film Festival in Innsbruck. The iF3 presented 20 of the world’s best freeski movies, brought the stars of the scene to Austria and provided fans with the best parties ever. The third edition of the iF3 Innsbruck far surpassed last year’s premiere and was a grand success.

'Avalanche Sharks' | Release Date: July 1, 2013

by MacMahoooon
May 21st 2013 - 2 comments

After a horrific avalanche, the staff at Twin Pines Ski Resort starts to receive reports of missing people and creatures that move beneath the snow. As the body count piles up, the management tries to cover up the situation, which leads to disaster on their busiest day of the year: Bikini Snow Day.

Small Brand Shout-Out: ON3P

by MacMahoooon
May 1st 2013 - 2 comments

Bamboo cores, carbon stringers, and super thick bases make ON3P skis solid as a rock and fun to ski. But the real secret to the company's success seems to be a heaping ton of elbow grease.

Started by Scott Andrus out of his garage, the company had a lot of growing pains early on but also worked itself to the bone to become one of the premier indie ski brands on the market.

"We definitely got our ass kicked at the beginning," says Andrus, who is now the president of the company. "But today we feel as far as build quality there is not much out there that compares."

SIA - K2

by MacMahoooon
Feb 4th 2013 - 6 comments

K2 unveils their latest banger line up of skis, boots, poles, helmets, goggles and backcountry gear for 2013/2014...