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What can one say about The North Face that hasn't already been said. They're the most iconic outerwear company in the world for one reason and one reason only...their gear rules.
The North Face makes some of the warmest, driest and best quality outerwear on the market, whether you're hanging around the park or en route to the summit of Mount Everest. I picked up the Rugher Jacket in black this year, because I was digging the military look of it and wanted to stray from the usual in your face color schemes I like to wear.
When I got the jacket, I was pleasantly surprised to find a slight down-like insulation inside, so I put it right to work by busting it out on some of the coldest days I've experienced this winter, which consisted of a -15 Celsius weekend in Whistler, BC, and during the night time events at X Games in the always frigid Aspen, Colorado. And to my delight, I felt like a piece of bread in a toaster. And on the waterproofing side of things, I've skied and stood around in this coat while it was both snowing and raining, and didn't feel an ounce of dampness...just like every North Face jacket I've ever owned.
Fit-wise, it's a bit wider than I would have liked (I rock it in XL (I'm 5'9, 165 pounds), although in hindsight I should have gotten it in Large), but the length is perfect: not to tall and not too short...because I don't looking like a gangsta or showing skin.