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June, 2024

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RIP FullTilt

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Gmeister25
Posts: 152 - Karma: 1,110
Sad to see the brand go, it seems that they are the only boots that have truly fun and cool designs. As brands come and go I feel like we as the ski community should appreciate the brands we have before they’re gone.
Oct 5 2021 7:04AM
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CatdickBojangles
Posts: 6183 - Karma: 62,660
They are just going to be rebranded with K2. No need to freak out.
Oct 5 2021 7:27AM
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Gmeister25
Posts: 152 - Karma: 1,110
CatdickBojanglesThey are just going to be rebranded with K2. No need to freak out.


Oh sick I had the impression that they were going under completely
Oct 5 2021 7:44AM
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Icant_kfed
Posts: 1274 - Karma: 11,509
thankfully they’re not going, k2 had owned them for a while and now they are just becoming part of k2’s lineup
Oct 5 2021 7:47AM
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CatdickBojangles
Posts: 6183 - Karma: 62,660
Gmeister25Oh sick I had the impression that they were going under completely


No they have been owned by K2 since they started. Business wise it makes way more sense to reach a larger market. Newschoolers wise it sucks because such a beloved brand has a new name.
Oct 5 2021 7:52AM
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AlexHallsEyebrow
Posts: 831 - Karma: 7,766
So what happened?
Oct 5 2021 7:54AM
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Gmeister25
Posts: 152 - Karma: 1,110
CatdickBojanglesNo they have been owned by K2 since they started. Business wise it makes way more sense to reach a larger market. Newschoolers wise it sucks because such a beloved brand has a new name.

I knew they were owned by K2 but NS clickbaited me. I thought K2 was getting rid of them all together
Oct 5 2021 7:55AM
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AlexHallsEyebrow
Posts: 831 - Karma: 7,766
AlexHallsEyebrowSo what happened?

I skimmed over the article but didn’t want to read. so k2 will now just sell the 3 piece boot with a k2 branding and graphic?
Oct 5 2021 7:59AM
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Gmeister25
Posts: 152 - Karma: 1,110
AlexHallsEyebrowI skimmed over the article but didn’t want to read. so k2 will now just sell the 3 piece boot with a k2 branding and graphic?

I just hope they keep the fulltilt brand identity and don’t just turn it into more k2
Oct 5 2021 8:00AM
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AlexHallsEyebrow
Posts: 831 - Karma: 7,766
AlexHallsEyebrowI skimmed over the article but didn’t want to read. so k2 will now just sell the 3 piece boot with a k2 branding and graphic?

If so, I’ve got a full tilt descendent 8 used for one season. (Rare discontinued), no lowballing I know what I have
Oct 5 2021 8:01AM
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AlexHallsEyebrow
Posts: 831 - Karma: 7,766
Gmeister25I just hope they keep the fulltilt brand identity and don’t just turn it into more k2

Yeah, who knows what will happen. I’m not going to lie some of the k2 boots were dope (the 2022 mindbender ) but it definitely won’t be the same
Oct 5 2021 8:03AM
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KilaTsunami
Posts: 2612 - Karma: 24,952
NS does support brands while they’re alive. Fiercely loyal about it sometimes too. I’d bet NS has played a big role in putting a few on the map.
Oct 5 2021 8:06AM
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keagan.karstens
Posts: 1510 - Karma: 32,991
I cant be the only one that thought line owned full tilt
Oct 5 2021 8:47AM
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SkiPigeon123
Posts: 350 - Karma: 2,962
I understand why people are sad because the brand won't exist anymore but I'm just happy that K2 will be keeping some of the models.
Oct 5 2021 8:51AM
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jompcock
Posts: 1482 - Karma: 10,772
keagan.karstensI cant be the only one that thought line owned full tilt


Doesn't K2 own Line?
Oct 5 2021 9:37AM
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SkiPigeon123
Posts: 350 - Karma: 2,962
jompcockDoesn't K2 own Line?

its all part if there plain to take over the ski industry
Oct 5 2021 9:40AM
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Treegrabber
Posts: 828 - Karma: 11,896
keagan.karstensI cant be the only one that thought line owned full tilt

K2 owns line
Oct 5 2021 10:21AM
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Twig
Posts: 6361 - Karma: 57,821
Get K2s
Oct 5 2021 10:22AM
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warm_diet_coke
Posts: 179 - Karma: 1,834
TwigGet K2s


just doesn’t have the same ring to it
Oct 5 2021 10:33AM
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warm_diet_coke
Posts: 179 - Karma: 1,834
it’s not just a rebrand though they’re removing a lot of boot models as well
Oct 5 2021 10:33AM
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Session
Posts: 5336 - Karma: 21,603
Gmeister25I just hope they keep the fulltilt brand identity and don’t just turn it into more k2

The brand identity is what keeps it from growing and attracting new customers. The demographic that Full Tilt is aimed at is pitifully small.
Oct 5 2021 10:47AM
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tomPietrowski
Posts: 7109 - Karma: 17,145
greatalpineroadit’s not just a rebrand though they’re removing a lot of boot models as well


Oh really? Where did you hear this?
Oct 5 2021 10:50AM
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GrandThings
Posts: 3018 - Karma: 29,904
SessionThe brand identity is what keeps it from growing and attracting new customers. The demographic that Full Tilt is aimed at is pitifully small.


But our hearts are pure and our minds are clear!!

(Actually scratch that last part)
Oct 5 2021 11:11AM
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chicken
Posts: 6843 - Karma: 2,122
CatdickBojanglesThey are just going to be rebranded with K2. No need to freak out.


This is still a huge blow. K2 is not the same as full tilt. Full tilt was great for skiing because it was reasonably ski brand agnostic.
Oct 5 2021 11:13AM
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Session
Posts: 5336 - Karma: 21,603
chickenThis is still a huge blow. K2 is not the same as full tilt. Full tilt was great for skiing because it was reasonably ski brand agnostic.


But it's seen as a park brand, not just by consumers, even by shops. Which limit's the viability in a lot of people's eyes.
Oct 5 2021 11:31AM
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tiger_shart
Posts: 510 - Karma: 1,592
Wonder what a lot of the athletes are gonna do now? Can’t really see guys like Phil, Sammy, and Henrik signing to k2 boots. Maybe it’s time for amer to bring back the spk with armada branding..?
Oct 5 2021 11:32AM
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DesertStix
Posts: 2540 - Karma: 14,975
You do realize they already are. It’s the same company lol
fart_narcWonder what a lot of the athletes are gonna do now? Can’t really see guys like Phil, Sammy, and Henrik signing to k2 boots. Maybe it’s time for amer to bring back the spk with armada branding..?
Oct 5 2021 12:21PM
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partyandBS
Posts: 3656 - Karma: 56,476
Link to article??
Oct 5 2021 12:25PM
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toe-bang-gang
Posts: 208 - Karma: 1,271
keagan.karstensI cant be the only one that thought line owned full tilt


line and full tilt are both owned by k2 sports, so in a sense they are
Oct 5 2021 12:39PM
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caveman31
Posts: 376 - Karma: 3,461
Get k2s just sounds wrong
Oct 5 2021 1:07PM
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goatmaster
Posts: 373 - Karma: 2,393
Even though the boot itself seems to continue to be made, it is still a bummer. Sad to see such an important brand go, even if the product won't end. Also anyone know what will happen to Henrik the other skiers that don't ski for k2?
Oct 5 2021 1:13PM
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cobra_commander
Posts: 16909 - Karma: 4,682
fart_narcWonder what a lot of the athletes are gonna do now? Can’t really see guys like Phil, Sammy, and Henrik signing to k2 boots. Maybe it’s time for amer to bring back the spk with armada branding..?

Get boots which ski well?
Oct 5 2021 1:24PM
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CatdickBojangles
Posts: 6183 - Karma: 62,660
goatmasterEven though the boot itself seems to continue to be made, it is still a bummer. Sad to see such an important brand go, even if the product won't end. Also anyone know what will happen to Henrik the other skiers that don't ski for k2?


I'm sure their contracts are with K2 or Kohlberg not just Full Tilt.
Oct 5 2021 1:28PM
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tiger_shart
Posts: 510 - Karma: 1,592
cobra_commanderGet boots which ski well?


That’s my hope. I have no idea how those guys do what they do in the evolution shell. That thing is a slop bucket.
Oct 5 2021 2:25PM
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donotreply
Posts: 256 - Karma: 2,230
As long as they rebrand them with designs and components that appeal to full tilt consumers thats fine . I understood why people hyped the brand so much when I bought my 1st pair from them
Oct 5 2021 2:30PM
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tiger_shart
Posts: 510 - Karma: 1,592
DesertStixYou do realize they already are. It’s the same company lol


No shit Sherlock. I am well aware that k2 has owned the raichle mold for decades now. The point you are missing is that these dudes are probably not going to have pro models anymore, and since they ride for competing ski companies I bet there is going to be a conflict of interest. I also see the exit of full tilt as an opportunity for another brand to fill that niche. Amer has the resources and tech to bring in a new freestyle boot without creating a new brand. This is all speculation obviously but I can’t help but think about the possibilities.
Oct 5 2021 2:30PM
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Session
Posts: 5336 - Karma: 21,603
fart_narcNo shit Sherlock. I am well aware that k2 has owned the raichle mold for decades now. The point you are missing is that these dudes are probably not going to have pro models anymore, and since they ride for competing ski companies I bet there is going to be a conflict of interest. I also see the exit of full tilt as an opportunity for another brand to fill that niche. Amer has the resources and tech to bring in a new freestyle boot without creating a new brand. This is all speculation obviously but I can’t help but think about the possibilities.


If there was profit in "freestyle" boots then they would have. But the genre has peaked. That's why boots like the SPK and Nordica's Ace were canned.
Oct 5 2021 2:38PM
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r00kie
Posts: 5238 - Karma: 59,559
Gotta love everyone acting like they know how things work. Most of us, including myself, need to chill out on the speculating and just wait it out. You'll be alright without pulling claims out of your ass.
Oct 5 2021 2:48PM
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warm_diet_coke
Posts: 179 - Karma: 1,834
tomPietrowskiOh really? Where did you hear this?

on twitter apparently, I‘ll try and dig up the screenshots now. so glad i bought a new pair last year.
Oct 5 2021 4:04PM
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CatdickBojangles
Posts: 6183 - Karma: 62,660
greatalpineroadon twitter apparently, I‘ll try and dig up the screenshots now. so glad i bought a new pair last year.


That’s a great source.
Oct 5 2021 4:16PM
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tomPietrowski
Posts: 7109 - Karma: 17,145
greatalpineroadon twitter apparently, I‘ll try and dig up the screenshots now. so glad i bought a new pair last year.

hmm interesting, so you know when people talk about not trusting everything you see online :)
Oct 5 2021 4:30PM
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eheath
Posts: 61261 - Karma: 120,324
greatalpineroadon twitter apparently, I‘ll try and dig up the screenshots now. so glad i bought a new pair last year.

Listen to this guy he works for k2, not some random twitter fodder.
tomPietrowskihmm interesting, so you know when people talk about not trusting everything you see online :)
Oct 5 2021 4:44PM
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Granby_killdozer
Posts: 2317 - Karma: -11,329
Dont care. Dalbello makes a better 3 piece boot anyway 🤷‍♂️
Oct 5 2021 4:54PM
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SkiPigeon123
Posts: 350 - Karma: 2,962
how come fulltilt has not come out and said anything yet?
Oct 5 2021 5:36PM
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r00kie
Posts: 5238 - Karma: 59,559
SkiPigeon123how come fulltilt has not come out and said anything yet?


They did. Do people not read the articles and stuff posted in this site?
Oct 5 2021 5:37PM
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SkiPigeon123
Posts: 350 - Karma: 2,962
r00kieThey did. Do people not read the articles and stuff posted in this site?

No I meant like an article by fulltilt

**This post was edited on Oct 5th 2021 at 5:39:02pm

**This post was edited on Oct 5th 2021 at 5:41:33pm
Oct 5 2021 5:38PM
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r00kie
Posts: 5238 - Karma: 59,559
SkiPigeon123I looked on the news part of the site and I didn't find anything about it can you send me a link?

**This post was edited on Oct 5th 2021 at 5:39:02pm


K2 Sports Confirms End Of Full Tilt Brand https://www.newschoolers.com/news/read/K2-Sports-Confirms-Full-Tilt-Brand
Oct 5 2021 5:41PM
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SkiPigeon123
Posts: 350 - Karma: 2,962
r00kieK2 Sports Confirms End Of Full Tilt Brand https://www.newschoolers.com/news/read/K2-Sports-Confirms-Full-Tilt-Brand


But has fulltilt as a brand said anything about it?
Oct 5 2021 5:42PM
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r00kie
Posts: 5238 - Karma: 59,559
SkiPigeon123But has fulltilt as a brand said anything about it?


That is Full Tilt. All the brands work out of the same office in Seattle. Same people. Also, some of the comments in this thread have been made by people who work for the company.
Oct 5 2021 5:45PM
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chubbspeterson
Posts: 573 - Karma: 4,320
Line is next
Oct 5 2021 7:49PM
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