Brands come and go in the ski industry, but for me, Full Tilt is up there with the most important on a personal level. I've (almost) exclusively ridden their boots since I picked up the sport, because they happen to fit my feet perfectly (the OG shells). So it's with a heavy heart that I can confirm the rumors that the brand will cease to exist after this coming winter. Full Tilt will continue to produce content and function as normal until spring 2022, but for the following season, the Full Tilt product line will be integrated into the K2 boots catalog. As someone who genuinely loves the boots, I'm mostly glad to see that they will continue to be produced, and I can certainly understand the reasoning behind the decision. But I have to say, I'll also be sad to see the brand name disappear from my feeds.
"Seattle, Washington, October 4, 2021- K2 Sports announces its plans to integrate the Full Tilt collection of boots into the K2 product line, to further innovate for the consumer and strengthen the K2 brand, effective for the 2022/2023 ski season. Founded in 2006 under K2 Sports, a collection of eight iconic winter sports brands, the Full Tilt brand has been known for its 3-piece ski boot technology, the choice of top pros worldwide and a major contributor to progressive skiing culture since its inception.
While the transition of the Full Tilt brand has been announced, the tried-and-true 3-piece boot and global support of athletes that have shaped the brand over the years will continue through the K2 Skis. For now, and the future, K2’s ongoing dedication will further drive boot innovation and continue to promote the progression and culture of skiing.
"Full Tilt Boots have been on my feet for 15 years, for every X-Games medal, film segment, and edit. I've designed 10+ years of pro model boots with Full Tilt and loved every second of creating, testing, and marketing new versions every year. I'm excited for the future of K2 boots and to bring my flavor and style to a new line of products—the same molds, tech, and design but with a new logo. The boots will continue to provide the look, comfort, and stomped landings you've come to expect!" -Tom Wallisch.
The 21/22 winter season will be the final ski season of Full Tilt in the market. Through Spring of 2022, Full Tilt will be continuing to push out product releases, provide customer service, dealer support, warranties/exchanges, support athletes, share unique content and run a dedicated marketing platform. For decades, the original 3-piece ski boot design has dominated competition, brought style to the ski boot game, and provided fit solutions for countless skiers. Full Tilt's part in this storied legacy has been a fun one, embraced by the passionate community of park skiers, freestyle enthusiasts and core ski shops that live and breathe skiing every day."