cydwhitWhere I am really excited to see Recco make more inroads is in non-winter gear. Reflectors are starting to show up in bike helmets, backpacking gear, paragliding harnesses, and the like. For non-avalanche missing person scenarios, it makes a ton of sense, a helicopter mounted Recco detector allows searchers to cover a lot of ground very quickly, and there's more time to deploy a bird before it becomes a body search.
Totally agree - more chances of finding missing persons is never a bad thing. And it's great to see Recco making its way into other categories.
The outdoor industry needs to continue to emphasize the importance of proper education and use nuance in their marketing communication. Recco is a great technology. But "avalanche-rescue protection" sounds misleading. Yes, it'll help direct rescuers to your body, but it won't guarantee you're alive once they show up.
Disclaimers and legal technicalities can be annoying, but there's a reason they're required. Mountain safety can be a matter of life and death and a responsible company should be upfront about the limitations of a product.
I know it's a stupid facebook ad for a company that doesn't market to backcountry users, but there's still a responsibility to your customers. These are the consumers who go into the sidecountry on a powder day because "it's so fun bro - the pros do it." They're naive and simply don't know any better. Ruroc should add a disclaimer to the ad like *Recco is not a substitute for proper avalanche safety equipment and education. See url for details*