Backcountry.com started a namesake lifestyle and a
backcountry skiing private label brand. Putting their logos on flylow,
DPS, Smartwool and Black Diamond gear. As reported in the Colorado Sun
This will enable them to have more control over markup on these products.
And were most likely carefully selected to increase profit in the high end market.
Other brands with the word backcountry and/or goat in their name do not
affect the backcountry brand negatively and only a few have any
similarities. Backcountry feels the need to protect its originality. Brands called backcountry
[something something] could not have seen that they would be in the
way. This is merely bad luck for them.
The situation is far more complex than people right now are wanting to
believe on reddit and hundreds are already saying they will be
Colorado Sun and Kuer radio articles
on the matter were very helpful but they are not enough alone to make us
experts in trademark law. The community thinks the matter is black and
white no matter how complex, there is a lot of truth to that. And
Backcountry.com made the mistake of messing with the outdoor industry
while is it completely mobilised and united to fight other members of
the legal coersion community.
the outerwear company supplying Backcountry.com with
jackets and pants said they will no longer be collaborating with
Backcountry.com calling the lawsuits a dumb move. This means
little since Flylow is a supplier of Backcountry and not a
collaborater. Its a welcomed decision nonetheless. Although merely a PR
move, it communicates that Flylow doesn't agree with the decisions
involving the lawsuits. I do not know if this comment has been made public
so here it is.