I don't have an Instagram account, but I'm slowly realizing that a huge amount of skiing content, particularly during events like Kimbosessions and Audi Nines, is on the platform. Sure, I can access it, but I can't really search for it the same way I'm able to on here. Any members who'd be willing to embed some of their personal highlights in this thread would have make my days much better.
I also see this as an opportunity for NS to pick up some traffic. Pinkbike's social media roundups are a fantastic distillation of the huge amount of content online, and I think NS could certainly copy the format almost directly. Here are some links to recent examples:
https://www.pinkbike.com/news/social-round-up-ews-rotorua-2019.html
https://www.pinkbike.com/news/social-roundup-maribor-world-cup-2019.html
I can imagine this driving a solid amount of traffic to the site without too much effort from staff.
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