Actually, that's not what we did there.
The old logo was simply a typeface called "freshbot", a free online font that was chosen when scott was figuring out how to make skis in his garage. after two years of production, it was obvious that ON3P needed a new logo, so we started working on a big rebranding project.
The orignial logo:
[IMG]http://1.bp.blogspot.com/_73QGQ7xHN5I/TUe0CFfb1CI/AAAAAAAAABs/b85GDB86nxA/s1600/Logo.png[/IMG[
notice the three.
that was identified as a valuable element that people recognized, especially on the base of the original billy goat:
The logo needed to have similar characteristics. So, I took the shape and the concept of making it a literal "3" and went from there. After a lot of time, this is the construction that I worked up:
It's not derivative of the Maytag logo, it's not derivitive of the Surface logo. There's a lot of reasons that things come in threes in design, the only reason things came in threes in this design is because it's O - N -
3 - P
