but you're missing part of the point.
"They'll start around 230 Euros but then you get an extra lens so you're basically paying the same as the other brands for the start-up version"
you just said yourself that no goggle company offers anything over 200, so why would you start the price at over 300 dollars?
"Just look at every other market, that’s how it is, there are low-end and high-end brands, but for some reason that has been overlooked in the goggle market."
im sorry, but 200 isnt high end? how has a high end goggle been over-looked? that's enough for something to cover your eyes. why is your goggle any "better" than the rest? does it improve your vision? make you more aerodynamic? made from diamonds? no. unless im missing something other than the fact that personally i think they look way 80's (and thats just my personal opinion), i dont see how these goggles are any different from another goggle company, except the fact that they're just way over-priced.
"but this does not mean that we don’t have the ambition to also make the best products for the hardcore skier."
you're trying to target the "hardcore skier" which arguably can't afford those, because i think 90% of the people who have commented in this thread, and on the recent update have said they're way expensive, but also trying to support a goggle market well above the price range of what there is now? it just doesnt make any sense. like you said, the "guy showing up in his SUV" a few times a week is the hardcore skier, not some rich as dude that skis 3 times a year that can spend all that money. you can't market both when selling goggles starting at over 300...
heres a screenshot from the new update