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haha business 101, im sure they'll be kickin around breck soon enough.
Jon although I do think it's a pretty good business strategy, I have to ask why you said that these were targeted towards "hardcore" skiers. all the hardcore skiers either can't afford these or already have goggle sponsors. Not trying to hate it's just that that comment kinda bugged me.
JOSS/JOI was sick as always by the way and thanks for everything you do for the sport. Not hating just saying 230 euro goggles just don't sound like they're meant for "hardcore" skiers
I think jons idea is, from a business-mans point of view, great, like he mentioned he is targetting a higher price class than most other brands + i really like the design
now whos gonna be the first to produce kickass goggled for 50-100 dollar ?!
Very amusing...thanks NS.