Moment exists today because twenty years ago, nobody was listening. The industry was oblivious to the community, and when we couldn’t buy the skis we wanted—to ski the way we wanted to ski—we decided to build the damn things ourselves. We did so carefully, with the best, highest-quality materials we could find, because breaking a pair meant days of work to replace and more time off the snow. We did it by hand because there was no other way.

Now two decades later, what started as a labor of love born from frustration and longing—building skis for ourselves, friends, and family—has turned us into the largest ski manufacturer in the United States. We’ve learned a hell of a lot over that time—we’ve gone through three factories, seen several X-Games medals, a couple of FWT wins, and a few Olympic podiums to boot. We’ve seen plenty of ski trends come and go and—if you’ll allow us to say so—even set a few ourselves. We’ve even come so far as to build out our very own factory, complete with a showroom and a sparkling clean bathroom for our esteemed guests (a novel concept, we know). In those 20 years, day in and day out, we’ve spent countless hours perfecting and refining the art of manufacturing skis for the skiing we like best—North American Freeride—and it hasn’t stopped since. After all, it isn’t just the skis themselves that we lose sleep over—it’s the whole process; all the ingredients, and every step that makes it all come together juuust right. But one thing we’ve never stopped believing is that the best skis on Earth are designed and built by hand, by skiers themselves, with the best materials available.