It's not every day that a room full of people cheer for women's skis and snowboards, so it was a pretty special moment for Coalition Snow's CEO and founder Jen Gurecki as she presented Coalition Snow during a small business pitch competition at the Nevada Governer's Business Conference. Not only did she receive cheers and applause - She won.

In front of a panel of entrepreneurs and leaders including Nevada Lt. Gov. Mark Hutchison, Gurecki highlighted the buying power of women in the snow sports industry against the lack of high performance gear being offered specifically for female athletes. Her message rang true among the skiers, snowboarders and non-winter sports enthusiasts alike earning her first place among 10 companies that pitched. Watch Gurecki's 2-minute pitch for yourself.

Coalition Snow is the first ski and snowboard company making gear designed by women for women. Pick up the 2015-16 Freeskier Mag Buyer's guide to see Coalition Snow featured as one of the Editor's Set-ups. Coalition Snow's 2015-16 line will be dropping soon at in the meantime visit us at and @CoalitionSnow on Instagram and Twitter.