You know those ads you see for the power ball, the ones that say all it takes is a dollar and a dream? That's basically how we started off too. Except instead of a dollar we had a shot ski, great friends, and the dream was figuring out a way to walk out of a 9-5 cubicle job.

NEW SCHOO LERS - we know each other without ever having met. We're the group of kids piled into a house to wake up at the crack ass of dawn to shred with our friends, spend the better part of the afternoon apres skiing, and just want to rock out to bad 80's jams until the fire burns out at 2AM. Then we do it all over again. No matter where you are, or how you throw down, we all have the same passion for skiing.

We turned that passion into Till I Die, a lifestyle apparel brand that represents being outside, doing what you love, and looking good while doing it. It doesn't matter if you're not Tom Wallisch... or Jake Carney for that matter... let’s be real, most of us aren't sponsored... but we can all click on a GoPro right?! You having fun yet?! Another shotski you say?! We like to think that our gear showcases that attitude and we're here to recruit you.

Whether you end up buying gear or not just get out there and rip it. Even if you're not repping the brand by rocking a trucker hat, if you've got a smile on your face and a drink in your hand you're one of us. Welcome to the crew.

Checkout our site (Website -, and get at us on social media to checkout more.


-The Till I Die crew

PS. Gear also showcased below

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