4FRNT Skis is pleased to announce that Matt Hayward has joined 4FRNT as a member of its international team. Matt

has proven to be of world-class talent in his few short years of

competing for his previous ski sponsor, Dynastar. Matt lives in Red

Deer, Alberta and seasonally travels around the world to compete in

slopestyle and halfpipe events. Matt is also sponsored by SMS Clothing

and SPY Optics. Matt had the following to say about the switch to the 4FRNT program.

“I think the change to 4FRNT will really help my comp and film goals

because of the way they run the company. They have done a great job

growing the company around their riders’ needs.“ Matt

later commented on the relationships needed to maintain a professional

career, “Its really critical to have a company that will support your

choices, and help you get where you need to be. It’s also great to have

people that are easy to deal with, and that you know personally. This helps me get what I need, and my sponsors what they need.” 4FRNT

team manager Matt Sterbenz said “Matt is a young, fired up competitor

who we scouted to be of incredible natural ability. I look forward to

growing our relations with Matt and supporting him to be the athlete we

all believe he can be.” This addition to the already extensive 4FRNT

team furthers their drive to be recognized as the premier freeride

company. 4FRNT

Skis (pronounced “fore front”) is a rider-owned and operated company

that designs and produces skis, bindings, poles and an extensive line

of lifestyle apparel for the fast growing freeride segment of skiing. 4FRNT’s team of rider-owners includes Matt Sterbenz, Eric Hjorleifson, Steele Spence, Vincent Dorion and Niklas Karlström. 4FRNT

distributes its products in over 20 countries worldwide including

Sweden, Norway, Denmark, Finland, Germany, Austria, Italy, Switzerland,

France, the UK, Japan and Korea. 4FRNT remains

committed to the most innovative freeride products, composed of only

the highest quality raw materials backed with unparallel service and