We just received the terrible news that Virtika founder David Lesh's plane crashed outside of Culiacán, Mexico yesterday. Authorities were not able to locate Lesh and they fear he was taken hostage by the Sinaloa drug cartel. Virtika just received a "proof of life" video, but was not able to identify his captors. They said a large ransom demand is soon to follow.

In an effort to help raise money for Lesh's ransom, Virtika is taking donations on their GoFundMe page and has increased their SITE WIDE SALE to 60-70% OFF. They need to raise as much money as possible right away. Threats have been made to begin cutting off his fingers starting next week, one for each day the ransom is not paid. We'll keep you posted on any updates. #PrayForLesh