(Salt Lake City, UT — January 5, 2009) Skullcandy, a developer of core audio products, is stoked to announce Snoop Dogg and Mix Master Mike from the Beastie Boys as its headliners at this year’s SIA show in Las Vegas. A night of music chaos featuring Super Natural as MC, the company is set to make its mark in Vegas on the second night of the show, Wednesday, January 28th at Rain in the Palms Hotel. A way of thanking partnering industry companies, their supporters, as well as core retailers, reps and dealers, Skullcandy looks forward to bringing key music acts to the 2009 show.
“At Skullcandy, we’re always looking for events that bring a unique energy to the action sports and music industry,” stated Rick Alden, CEO and founder of Skullcandy. “Bringing a mainstream and talented crew of folks like Snoop Dogg, Mix Master Mike and Super Natural to SIA for the show’s last year in Vegas is our way of going out with a bang. We’re thrilled to bring top-notch musicians to our party as a way of thanking our collaborating partners and core dealers—it’s going to be a great.”
In addition to partnering with both Snoop Dogg and Mix Master Mike for the SIA 2009 show, Skullcandy is also pleased to announce their artist collaboration pieces with each music icon. Set to hit the market later this year, Skullcandy will introduce Snoop Dogg fans to a whole new world of music listening as they partner with the rapper for his own Skullcrusher—an extreme base amplified headphone. Skullcandy will also be creating a DJ headphone from scratch for Mix Master Mike, which is set to hit the market during third quarter.
The party will start at 10PM on January 28th and go into the “wee-hours” of the night. For more information on Skullcandy and their second day, SIA Vegas bash, check out http://www.skullcandy.com or stop by their SIA booth:
About Snoop Dogg
Calvin “Snoop Dogg” Broadus is a rare exception in the turbulent world of Hip-Hop. In a genre where big names come and go just as fast as hit records, Snoop Dogg has managed to stay tremendously relevant throughout his 17-plus years in the game. From music to movies, video games to clothing lines and now his own hit TV show (E!’s reality series Snoop Dogg’s Father Hood), Snoop Dogg is an all-out pop culture icon and household name. For more information on the hip-hop legend visit http://www.snoopdogg.com.
About Skullcandy, Inc.
Skullcandy designs headphones, mp3 player watches, audio accessories and other audio-enabled lifestyle products, such as backpacks with built-in speakers and iPod controls. Skullcandy also collaborates with select brands to integrate its audio technology into products from snow helmets to outerwear, apparel, packs and bags. Skullcandy gear is sold worldwide through top retailers, specialty outlets and can be viewed online at http://www.skullcandy.com.
Precor is the exclusive sales, marketing and distribution arm of Skullcandy in Canada. With over 30 years experience in the Canadian marketplace, Precor has partnered with top suppliers and retailers to bring the most innovative an