With roots dating back to '80s Motocross Americana, 100% are taking the snowsports world by storm. Most likely, you've already seen a pair, or ten, of these floating around the park, and with good reason. 100 Percent has been producing high-quality moto, MTB, and cycling eyewear for years and catering for running, cycling, and more. Last season saw them move into snow for the first time, and the product speaks for itself.

World-class designers & engineers in California developed 100 Pecent's Snow goggles. They continue the brand's path, forged with bold and disruptive innovation. The Snow Goggle collection was developed to exceed the performance expectations of top global snow athletes, including Nico Porteous, Malou Petersen, and new addition Max Palm. For their second season, Nico, who crushed in Gavin Rudy's recent movies, Saisho and FunkRx, gets a unique pro colorway of the SnowcraftXL.

We were lucky enough to test the prototypes and to put it simply, the goggles are great. They've become a go-to for most of the NS team. The durable lenses and simple, yet unique designs do a great job of setting them apart, even in muted colorways. And with their long eyewear heritage, we can see why 100% are blowing up in the snowsports world. The lenses feature a ton of tech that you might not see at first glance, including:

3DPlaneTM Molded Lens Technology
The 3DPlaneTM Molded lens technology offers an unparalleled design shape that offers the user the most optically clear lens with enhanced protection. The design process enables a seamless lens fit to the goggle chassis — giving it a robust structure that embraces the elements and welcomes her wrath.

Scratch Resistant Lens Technology
Each 100% goggle lens is super scratch-resistant. Coupled with an unparalleled hydro and oleophobic coating, keeping your lens smudge, scratch, and moisture-free — proven on Moto/MTB goggles where the going gets really rough! [Editor's Note: Whatever this voodoo is, it works. I've never had a goggle look so good after a season].

UltraHD® Optical Clarity Lens Technology
Ultra HD integrates a shatterproof and impact-resistant polycarbonate material molded specifically for zero optical distortion. The result is a lens that’s engineered to maximize protection while maintaining the clearest, most accurate vision even in extreme weather conditions.

HiPER® Contrasting Lens Technology
HiPER lenses filter out certain color wavelengths to create more contrast. You can compare it with a grayscale image that you make more black and white. The lenses filter out the light frequencies that are ‘grey’ areas, bringing out the more vibrant colors and creating more contrast and sharper details by doing so.