Evan Williams' name will be very familliar to the older generation of NSers, having come up on the East Coast, starring in Meathead Films and countless edits from his time riding for Line Skis. An NSer since 2003, and the man behind the New Intelligent Group, he went on to become Freeski Team Manager and then Digital Marketing Manager at Nordica, turning the brand around in the eyes of many, bringing Kieran McVeigh and others on to a team that for a while made the skis some of the most coveted around.
After 7 years with the brand, he has moved on to fresh pastures, taking up a role advertised on NS at Renoun skis. “Evan’s fingerprint will forever live in the Nordica brand,” says Renoun’s founder Cyrus Schenck. “We’re excited to have someone with his incredible talent onboard to bring Renoun to the next level”.
Evan joins Renoun as the Brand Manager to lead the development of Renoun’s brand and marketing strategy during the company’s vital stage in growth. His skills in design, videography, photography, and knowledge of digital marketing all make him a formidable addition. “Setting our brand identity now is vital for the growth and direction of Renoun for the next decade, which is why we decided to hire Evan,” says Schenck.
“Renoun is in a truly unique position,” says Williams. “They’ve already established a solid brand foundation. The technology in the skis is amazing. There’s almost unlimited potential for what this brand can become; I couldn’t be more excited for what lies ahead.”
Renoun launched in 2014 and quickly made their mark in the industry. Winning the prestigious ISPO Gold Medal in 2015 and 2019 due to their unique patented material (HDTTM - Hyper Damping Technology), which allows skis to adapt to conditions in real-time. Learn more about them at http://www.renoun.com.