Chris Booth is positioned to light the ski world on fire again with his new gig at Awayco. And when I say again.... once upon a time, this former X-Games level athlete put skiing in the rear view mirror--to practice law. After a few years, he wasn't happy, quit the law firm, and jumped into the world of brand building as the Commercial Director of Black Crows. He killed it and instead of enjoying the fruits of his labor, he walked away for something he sees as the future of ski, snowboard, surf

Chris Booth Show Notes:

2:00: Awayco and Black Crows

12:00: Growing up in Australia in a ski family who own a ski shop

16:00: Bump skiing, ski videos,

20:00: Evo: The best online experience in action sports with retail to back it up

RESQWATER (enter the code resqwatertpm for a 20% discount on a 12 pack)

21:45: High North Ski Camp, trampoline, trampolines and taking tricks to snow

24:30: Freeze Magazine, getting on K2 and X Games

34:00: MSP, skiing for an American company,

45:00: Spy Optic: Get 20% off on their site using the code TPM20

The 10 Barrel Brewery: My favorite is 'Out of Office' Pilsner

46:30: Finding Black Crows and the Rip Raw Series

52:00: Becoming a lawyer and then quitting

60:00: Getting hired by Black Crows and Chamonix

65:00: Building the brand in a unique way

70:00: Inappropriate Questions with Christian Sirainni

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