Press Release - Skipressworld.comMay 24, 2005
Vancouver, BC (Ski Press)-U.S.-based 4FRNT Skis has reached an agreement with Option-NFA Inc. to have all of its freeride skis manufactured in OptionÃ¢â‚¬â„¢s Vancouver factory.
Ã¢â‚¬Å“We are obviously very excited about the relationship with Option,Ã¢â‚¬? said 4FRNT co-founder and team rider Matt Sterbenz. Ã¢â‚¬Å“Option has represented an unparalleled level of quality in snowboarding for over a decade and now weÃ¢â‚¬â„¢re bringing that quality to skiers worldwide through the 4FRNT brand.Ã¢â‚¬?
The partnership will launch with the production of 4FRNTÃ¢â‚¬â„¢s 2005/06 line of skis. The design of 4FRNTÃ¢â‚¬â„¢s products will remain in the U.S. and the two companies plan on working closely together to develop, produce and distribute 4FRNT products. 4FRNT co-founder Joe Stumpf says the two companies are a great fit.
Ã¢â‚¬Å“We knew from our first discussion with Option that they were the right partner,Ã¢â‚¬? says Stumpf. Ã¢â‚¬Å“We see eye-to-eye on virtually every aspect of this business and the future of our sport.Ã¢â‚¬?
Ã¢â‚¬Å“Everyone at Option is ecstatic to have this opportunity to build skis for 4FRNT,Ã¢â‚¬? said Option CEO Geoff Power. Ã¢â‚¬Å“4FRNT and Option share a commitment to quality and performance, so itÃ¢â‚¬â„¢s a natural fit. Plus, itÃ¢â‚¬â„¢s terrific that a snowboard company is making skis for such a progressive freeski company. ItÃ¢â‚¬â„¢s a reversal of roles in a market dominated by ski companies making snowboards.Ã¢â‚¬?
Lake-Tahoe-based 4FRNT Skis team of rider/owners includes Matt Sterbenz, Steele Spence, Vincent Dorion and Niklas KarlstrÃƒÂ¶m.