Press Release - Skipressworld.comMay 24, 2005
Vancouver, BC (Ski Press)-U.S.-based 4FRNT Skis has reached an agreement with Option-NFA Inc. to have all of its freeride skis manufactured in Optionâ€™s Vancouver factory.
â€œWe are obviously very excited about the relationship with Option,â€? said 4FRNT co-founder and team rider Matt Sterbenz. â€œOption has represented an unparalleled level of quality in snowboarding for over a decade and now weâ€™re bringing that quality to skiers worldwide through the 4FRNT brand.â€?
The partnership will launch with the production of 4FRNTâ€™s 2005/06 line of skis. The design of 4FRNTâ€™s products will remain in the U.S. and the two companies plan on working closely together to develop, produce and distribute 4FRNT products. 4FRNT co-founder Joe Stumpf says the two companies are a great fit.
â€œWe knew from our first discussion with Option that they were the right partner,â€? says Stumpf. â€œWe see eye-to-eye on virtually every aspect of this business and the future of our sport.â€?
â€œEveryone at Option is ecstatic to have this opportunity to build skis for 4FRNT,â€? said Option CEO Geoff Power. â€œ4FRNT and Option share a commitment to quality and performance, so itâ€™s a natural fit. Plus, itâ€™s terrific that a snowboard company is making skis for such a progressive freeski company. Itâ€™s a reversal of roles in a market dominated by ski companies making snowboards.â€?
Lake-Tahoe-based 4FRNT Skis team of rider/owners includes Matt Sterbenz, Steele Spence, Vincent Dorion and Niklas KarlstrÃ¶m.