Member of the Month

PartyBullshiit
March, 2024

Online

Welcome to the Newschoolers forums! You may read the forums as a guest, however you must be a registered member to post. Register to become a member today!

Current ski brand marketing strategies

profile picture
hi_vis360
Posts: 4622 - Karma: 45,452
On3p: weed is tight

vishnu: Emmet Davis cult

jetskis: attracting the exact type of skier they were trying to scare off

salomon: keep saying you’re making a cool new park ski but never actually do it

line: we have discovered a crazy new secret to durability, trust us

K2: FL3X LMAO get it it’s a 3 PIECE BOOT THE 3 IS AN E !!!
Jun 9 2023 11:17PM
72 0
profile picture
OldParkRat
Posts: 36 - Karma: 515
J Skis: We’re not Line!
Rossignol: We’re baaaaaack

Jun 9 2023 11:31PM
37 0
profile picture
dwt802
Posts: 3060 - Karma: 29,886
Head: We make way more then tennis rackets, look at Jesper on our skis!
Jun 10 2023 1:44AM
49 0
profile picture
Whackson
Posts: 466 - Karma: 4,026
Revision:
Jun 10 2023 2:18AM
54 0
profile picture
hi_vis360
Posts: 4622 - Karma: 45,452
WhacksonRevision:


Revision is just doing a super long term anti marketing scheme, gotta keep people talking about the product any way you can
Jun 10 2023 7:28AM
33 0
profile picture
isaacwrong
Posts: 2213 - Karma: 16,945
https://www.newschoolers.com/forum/thread/924432/Describe-a-ski-brand-with-3-words?page=1
Jun 10 2023 7:29AM
2 10
profile picture
hi_vis360
Posts: 4622 - Karma: 45,452
isaacwronghttps://www.newschoolers.com/forum/thread/924432/Describe-a-ski-brand-with-3-words?page=1


That’s 2 years old I’m talking CURRENT strategies
Jun 10 2023 7:40AM
21 2
profile picture
Lippamani
Posts: 1272 - Karma: 13,199
1000skis: red
Jun 10 2023 9:12AM
60 1
profile picture
-Dan
Posts: 7087 - Karma: 50,495
Arsenic- thank you mom
Jun 10 2023 9:25AM
86 0
profile picture
BradFiAusNzCoCa
Posts: 6637 - Karma: 57,207
Völkl - you kids have to like at least ONE of the people we sponsor or ONE of the graphics we make. It’s a numbers game, baby!
Jun 10 2023 10:53AM
26 0
profile picture
weastcoat
Posts: 6053 - Karma: 68,540
Armada: ok maybe since everyone loves legos, we use Lego plastic in our sidewalls. Who doesn’t love legos?
Jun 10 2023 11:45AM
27 0
profile picture
Lippamani
Posts: 1272 - Karma: 13,199
K but Legos or the bomb fr



weatcoastArmada: ok maybe since everyone loves legos, we use Lego plastic in our sidewalls. Who doesn’t love legos?
Jun 10 2023 12:04PM
37 0
profile picture
Celery
Posts: 1928 - Karma: 23,221
Atomic: Did you know you can ski everything on the bentchetler series? Buy one of each waist width and never need another ski.
Jun 10 2023 12:04PM
44 0
profile picture
GayWolf420
Posts: 36699 - Karma: 110,748
Ski Resorts: "Nice town you have here, lets just rape and pillage it lol'
Jun 10 2023 5:09PM
28 0
profile picture
Young_patty
Posts: 3238 - Karma: 36,713
Volkl: “we’re one of the longest running ski manufacturers in the world. Just don’t ask us what we were doing from 1932-1945.”
Jun 10 2023 5:27PM
46 0
profile picture
Vish-shoe
Posts: 1926 - Karma: 14,252
Misfit:
Our skis look funny

thats pretty much it
Jun 10 2023 6:30PM
28 0
profile picture
piss.boy
Posts: 1491 - Karma: 10,615
Young_pattyVolkl: “we’re one of the longest running ski manufacturers in the world. Just don’t ask us what we were doing from 1932-1945.”


what were they doing patty.
Jun 10 2023 7:58PM
10 0
profile picture
hi_vis360
Posts: 4622 - Karma: 45,452
Lippamani1000skis: red


Wouldn’t it make more sense if their skis were

green ??
Jun 10 2023 8:38PM
23 0
profile picture
hi_vis360
Posts: 4622 - Karma: 45,452
weatcoastArmada: ok maybe since everyone loves legos, we use Lego plastic in our sidewalls. Who doesn’t love legos?


Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up
Jun 10 2023 8:47PM
4 0
profile picture
weastcoat
Posts: 6053 - Karma: 68,540
hi_vis360Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up


I haven’t heard that from anywhere but then again I’m not in taps with what their skis are looking like for the future so maybe. They design their skis so well it’s just disappointing to see such a consistent yet fixable flaw.
Jun 10 2023 10:43PM
3 0
profile picture
BradFiAusNzCoCa
Posts: 6637 - Karma: 57,207
Many companies use the Lego sidewall aka ABS. It’s actually the industry standard. I prefer UHMWPE and wood, myself.
hi_vis360Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up


weatcoastI haven’t heard that from anywhere but then again I’m not in taps with what their skis are looking like for the future so maybe. They design their skis so well it’s just disappointing to see such a consistent yet fixable flaw.
Jun 10 2023 11:20PM
4 0
profile picture
wasatch_rat
Posts: 1771 - Karma: 2,937
Blizzard: Put it off all you want, someday you will end up skiing like your parents.
Jun 11 2023 2:41AM
39 0
profile picture
VailValleySkier
Posts: 224 - Karma: 515
JSkis = Hurry before the limited quantity of 450 skis sell out!
Jun 11 2023 5:22PM
38 0
profile picture
verynormalguy
Posts: 439 - Karma: 7,246
Season: it’s super cool that you’ve based your entire personality off film photography in 2023
Jun 11 2023 9:02PM
16 0
profile picture
partyandBS
Posts: 3334 - Karma: 51,231
Zootspace: we’ll ship your shit when we want to

DOPE snow: please hate fuck us
Jun 12 2023 12:31AM
21 0
profile picture
skierman
Posts: 8064 - Karma: 4,817
The Bunch: "We could release a full-length ski movie filled with b-roll in the middle of 5th Avenue and we wouldn't lose a single supporter."
Jun 12 2023 10:13AM
29 2
profile picture
KilaTsunami
Posts: 2499 - Karma: 23,633
Dynastar: One day you'll see, YOU'LL ALL SEE!!
Jun 12 2023 10:22AM
21 0
profile picture
Russ.Drye
Posts: 2 - Karma: 13
hi_vis360Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up


I thought I heard they were trying something new. Something about a triangle shape. Might still be made of Lego though... and I think it was on a select few models.
Jun 12 2023 5:03PM
1 0
profile picture
eheath
Posts: 61110 - Karma: 118,367
weatcoastArmada: ok maybe since everyone loves legos, we use Lego plastic in our sidewalls. Who doesn’t love legos?


sidewalls are plastic, what else would you make them out of?
Jun 12 2023 5:07PM
8 2
profile picture
weastcoat
Posts: 6053 - Karma: 68,540
eheathsidewalls are plastic, what else would you make them out of?


Stuff that’s not as brittle. UHMW, 2001 Durasurf, etc. aka stuff that’s used in Icelantic, Vishnu, moment, on3p sidewalls.
Jun 12 2023 5:21PM
7 0
profile picture
eheath
Posts: 61110 - Karma: 118,367
weatcoastStuff that’s not as brittle. UHMW, 2001 Durasurf, etc. aka stuff that’s used in Icelantic, Vishnu, moment, on3p sidewalls.


so... plastic...?

im just poking fun because i dont know what you're talking about, but im sure its an issue, i dont have the same durability issues with skis anymore because I dont ski park and every armada ski I own has perfectly fine sidewalls.
Jun 12 2023 5:27PM
11 3
profile picture
weastcoat
Posts: 6053 - Karma: 68,540
eheathso... plastic...?

im just poking fun because i dont know what you're talking about, but im sure its an issue, i dont have the same durability issues with skis anymore because I dont ski park and every armada ski I own has perfectly fine sidewalls.


PLASTIC. FUCKING PLASTIC.

but yeah I think it’s only the ones that touch rails and take impacts on the corners. I also think the fact that the sidewall isn’t one block, but rather sandwiched together by glue, makes it way easier for delaminating and/or cracking.
Jun 12 2023 6:59PM
3 0
profile picture
21CABBAGE
Posts: 224 - Karma: 1,370
Harlaut apparel: Nothin cooler than looking like a small swedish gangster
Jun 12 2023 9:14PM
21 0
profile picture
Young_patty
Posts: 3238 - Karma: 36,713
piss.boywhat were they doing patty.


They actually go very out of their way to not say what they were doing. Probably had their factory nationalized for the war effort tbh.


all I know is their team edits probably looked like this:


Jun 13 2023 12:24AM
14 0
profile picture
BradFiAusNzCoCa
Posts: 6637 - Karma: 57,207
Yeah the armada ABS multicolor sidewall is def more prone to separation
weatcoastPLASTIC. FUCKING PLASTIC.

but yeah I think it’s only the ones that touch rails and take impacts on the corners. I also think the fact that the sidewall isn’t one block, but rather sandwiched together by glue, makes it way easier for delaminating and/or cracking.
Jun 13 2023 1:26AM
4 0
profile picture
S.C
Posts: 3068 - Karma: 2,281
TGR:
Jun 13 2023 10:34AM
24 0
profile picture
tomfoolery
Posts: 385 - Karma: 1,853
pivot: 430 for ski bindings! thats a steal!

**This post was edited on Jun 13th 2023 at 1:12:48pm
Jun 13 2023 1:11PM
19 0
profile picture
hot.pocket
Posts: 4197 - Karma: 10,366
weatcoastStuff that’s not as brittle. UHMW, 2001 Durasurf, etc. aka stuff that’s used in Icelantic, Vishnu, moment, on3p sidewalls.


Moment switched from UHMW-PE to ABS sidewall a few years back.
Jun 13 2023 2:11PM
8 0
profile picture
weastcoat
Posts: 6053 - Karma: 68,540
hot.pocketMoment switched from UHMW-PE to ABS sidewall a few years back.


Damn looks like I need to brush up on my spec knowledge a little bit. Do you guys make it one solid piece? I know armada has their ABS sidewall pieces kinda sandwiched together and it doesn’t seem to hold up real well.
Jun 13 2023 2:20PM
0 0
profile picture
hot.pocket
Posts: 4197 - Karma: 10,366
weatcoastDamn looks like I need to brush up on my spec knowledge a little bit. Do you guys make it one solid piece? I know armada has their ABS sidewall pieces kinda sandwiched together and it doesn’t seem to hold up real well.


One solid piece.
Jun 13 2023 3:11PM
8 0
profile picture
Goretex_Vidal
Posts: 609 - Karma: 8,369
DPS: Most of our marketing budget is wrapped up in print media
Jun 13 2023 8:06PM
12 0
profile picture
wasatch_rat
Posts: 1771 - Karma: 2,937
KilaTsunamiDynastar: One day you'll see, YOU'LL ALL SEE!!


The m free 108 do be a fun ski tho
Jun 14 2023 12:17PM
6 0
profile picture
GayWolf420
Posts: 36699 - Karma: 110,748
Young_pattyThey actually go very out of their way to not say what they were doing. Probably had their factory nationalized for the war effort tbh.


all I know is their team edits probably looked like this:



tbf The Stuka Bomber would be a sick name for a ski.
Jun 14 2023 11:10PM
10 0
profile picture
KilaTsunami
Posts: 2499 - Karma: 23,633
wasatch_ratThe m free 108 do be a fun ski tho


NGL fam i been thinkin about grabbing a pair myself
Jun 15 2023 10:18AM
5 0
profile picture
hoodratz47
Posts: 11992 - Karma: 9,212
Rossignol is back????
OldParkRatJ Skis: We’re not Line!
Rossignol: We’re baaaaaack

Jun 15 2023 2:10PM
2 0
profile picture
mikem
Posts: 873 - Karma: 7,603
eheathsidewalls are plastic, what else would you make them out of?


make them out of cork so you cork better
Jun 16 2023 8:54PM
8 0
profile picture
Goretex_Vidal
Posts: 609 - Karma: 8,369
tomfoolerypivot: 430 for ski bindings! thats a steal!

**This post was edited on Jun 13th 2023 at 1:12:48pm


Look: We’ve been selling you the same bindings your uncle had on 75mm straight K2s for decades


Jun 28 2023 1:04PM
13 0
profile picture
hi_vis360
Posts: 4622 - Karma: 45,452
Goretex_VidalLook: We’ve been selling you the same bindings your uncle had on 75mm straight K2s for decades




If it ain’t broke don’t fix it !
Jun 29 2023 2:18PM
6 0
profile picture
skierman
Posts: 8064 - Karma: 4,817
Goretex_VidalLook: We’ve been selling you the same bindings your uncle had on 75mm straight K2s for decades




LOOK Pivot: The Porsche 911 of bindings
Jun 29 2023 2:32PM
12 0
All times are Eastern (-4)