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June, 2024

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Another Full Tilt Thread

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bsurf
Posts: 181 - Karma: 1,937
I was just browsing NS and saw all the threads about Full Tilt merging with K2... I thought to myself, what happens to all the pros who were using Full Tilt boots, will they wear K2 boots in the future or something else?

For example, if someone is to ski for Armada, but had Full Tilt as a boot sponsor. Would they wear Armada skis with K2 boots?

I just think would be kind of weird to see two "rival" companies sponsoring the same athlete. I mean sure K2 has owned Full Tilt for quite a while now but I think it was to be treated as its own brand.

I'd like to hear what you guys think :)
Oct 11 2021 5:13PM
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hvxenjoyer
Posts: 21 - Karma: 274
you're thinking too hard
Oct 11 2021 5:27PM
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bsurf
Posts: 181 - Karma: 1,937
hvxenjoyeryou're thinking too hard


yes
Oct 11 2021 5:34PM
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armchair_skier
Posts: 2162 - Karma: 27,084
Look at any pro bike rider's rig and then delete this thread
Oct 11 2021 6:25PM
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AdamLoafer
Posts: 170 - Karma: 291
Oct 11 2021 8:45PM
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asparagus
Posts: 2460 - Karma: 27,957
My guess is either the whole team gets dropped, they keep anyone who’s willing to ride for k2 or we see k2 boots on armada skis
Oct 12 2021 9:34AM
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DominatorJacques
Posts: 11231 - Karma: 76,316
What's in a name. If it's the same boot, it should be the same with a different name!
Oct 12 2021 11:01AM
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jakeordie
Posts: 661 - Karma: 3,263
Kohlberg is privately owned, Anta is public.

The rest is just words now.
Oct 12 2021 11:11AM
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FruitBootPro
Posts: 2992 - Karma: 12,908
asparagusMy guess is either the whole team gets dropped, they keep anyone who’s willing to ride for k2 or we see k2 boots on armada skis


bruh imagine if the b&e boot is no more
Can't imagine either of those guys with a different boot sponsor tbh
Oct 12 2021 1:01PM
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Session
Posts: 5336 - Karma: 21,603
FruitBootProbruh imagine if the b&e boot is no more
Can't imagine either of those guys with a different boot sponsor tbh


Or they could just buy them.
Oct 12 2021 1:21PM
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cobra_commander
Posts: 16909 - Karma: 4,682
FruitBootProbruh imagine if the b&e boot is no more
Can't imagine either of those guys with a different boot sponsor tbh


I’m sure the direct deposit from another sponsor will work more or less the same.
Oct 12 2021 1:30PM
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FruitBootPro
Posts: 2992 - Karma: 12,908
cobra_commanderI’m sure the direct deposit from another sponsor will work more or less the same.


true, but I can't really think of a boot company that fits the vibe of either of those riders.
Atomic and Salomon are owned by the same company as Armada, but I don't know if they'd want to be riding anything so plain.
If they went to Salomon though it would be funny to see kids' reactions
Oct 12 2021 2:40PM
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powpatrol
Posts: 1646 - Karma: 10,754
FruitBootProtrue, but I can't really think of a boot company that fits the vibe of either of those riders.
Atomic and Salomon are owned by the same company as Armada, but I don't know if they'd want to be riding anything so plain.
If they went to Salomon though it would be funny to see kids' reactions

roxa ?
Oct 12 2021 2:49PM
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r00kie
Posts: 5238 - Karma: 59,559
FruitBootProtrue, but I can't really think of a boot company that fits the vibe of either of those riders.
Atomic and Salomon are owned by the same company as Armada, but I don't know if they'd want to be riding anything so plain.
If they went to Salomon though it would be funny to see kids' reactions


They'll ride for who pays.
Oct 12 2021 2:53PM
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FruitBootPro
Posts: 2992 - Karma: 12,908
r00kieThey'll ride for who pays.


I guess.
Come to think of it, FT probably wanted them on their team because they are the mascots of modern freestyle skiing.
But times have changed and they're the veterans now.
I hope they cook up some cool shit with their next sponsor whether or not it's K2 or someone else
Oct 12 2021 2:55PM
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cobra_commander
Posts: 16909 - Karma: 4,682
FruitBootProtrue, but I can't really think of a boot company that fits the vibe of either of those riders.
Atomic and Salomon are owned by the same company as Armada, but I don't know if they'd want to be riding anything so plain.
If they went to Salomon though it would be funny to see kids' reactions


Think less. Most kids will ride for whomever is going to pay the most. They are pro athletes. They are paid to use the gear.

when you talk of fit it is more trying to match the marketing goals of each party.
Oct 12 2021 3:09PM
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hunternay_10
Posts: 136 - Karma: 747
FruitBootProtrue, but I can't really think of a boot company that fits the vibe of either of those riders.
Atomic and Salomon are owned by the same company as Armada, but I don't know if they'd want to be riding anything so plain.
If they went to Salomon though it would be funny to see kids' reactions


Full stack, the company that owns faction, is coming out with new boots next year. I wouldn't be surprised if it was maybe something to compete with the hole left by full tilts absence.
Nov 10 2021 6:07PM
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FruitBootPro
Posts: 2992 - Karma: 12,908
hunternay_10Full stack, the company that owns faction, is coming out with new boots next year. I wouldn't be surprised if it was maybe something to compete with the hole left by full tilts absence.


Wait like a whole new brand???

That's hype ngl
Nov 10 2021 6:16PM
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hunternay_10
Posts: 136 - Karma: 747
FruitBootProWait like a whole new brand???

That's hype ngl


From what I understand yeah, I tried to talk to the faction people at work during our session with them earlier this month but they didn't answer any questions about it. Super excited to see what is to come!
Nov 10 2021 6:26PM
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DominatorJacques
Posts: 11231 - Karma: 76,316
hunternay_10Full stack, the company that owns faction, is coming out with new boots next year. I wouldn't be surprised if it was maybe something to compete with the hole left by full tilts absence.


Full Tilt hasn't left. Just a different name. Same boots.
Nov 10 2021 6:54PM
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3mania
Posts: 2579 - Karma: 9,938
powpatrolroxa ?


Bernie Roscow has been putting up some sick early season IG content from Mammoth repping the Roxa's. He seems to dig them. I find them to be very similar if fit and performance to FT. Very responsive for such a light boot
Nov 10 2021 7:22PM
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colorado_frenchy
Posts: 198 - Karma: 1,329
sheeshFor example, if someone is to ski for Armada, but had Full Tilt as a boot sponsor. Would they wear Armada skis with K2 boots?

I believe Torin Yater Wallace has been rocking K2 as a boot sponsor for years now...

Also Armada doesn't even make boots, and even if they did that wouldn't be a problem, it just depends what their contract with the athlete is, if it's just a skis contract they don't have anything to say, tons of Armada (skis) athletes don't ride with Armada bindings or outerwear...
Nov 10 2021 10:14PM
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powpatrol
Posts: 1646 - Karma: 10,754
3maniaBernie Roscow has been putting up some sick early season IG content from Mammoth repping the Roxa's. He seems to dig them. I find them to be very similar if fit and performance to FT. Very responsive for such a light boot

yh been following bernie for a little while as well, good content and fun to see him in the cat up mammoth. Thibault Magnin is also sponsored but usually rides their element 120s
Nov 11 2021 4:00AM
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lil.Boye
Posts: 2488 - Karma: 11,311
maybe some kids will understand now that it might be better to go see a bootfitter instead of buying full tilts
Nov 11 2021 4:05AM
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