Like head skis make their own bindings (tyrolia is head) and they are really good. Also fischer and elan and even 4frnt use these tyrolia bindings with their logo on them, just like atomic bindings are actually salomon bindings with the atomic logo on them.
its kind of weird how these relationships work. Like how does a parent company own 2 companies that are bitter rivals? Its in the best interest of the parent company to have the sub-companies collaborate and build better shit, but its in the sub-company’s interest to compete with the other sub-companys.
Jarden owns volkl, line, and k2. Does that mean these brands stop trying to outdo eachother completely? Volkl has enough engineering know how to produce race skis that are good enough to win FIS alpine races. And line, by themselves make good skis, but the idea of pre merger line producing a ski that could win an FIS race is laughable. The engineering pedigree isnt there. So is volkl like forced to donate all its secrets to line and k2? Are they all using the same design team?
like why would anybody who knew k2s were designed/engineered by the same ppl and same standards as volkls but cost half as much ever buy volkls again?