I wish mountains hosted more freeride competitions that would be open to the public to enter. I feel like it would be a really good way to promote the mountain at pretty a minimal cost. Set up a start and finish on the gnarliest trail to test all the people claiming they're the best skier on the mountain. Just charge like 20 bucks to enter and give away some lift tickets and branded t-shirts and stuff to the top 3 riders. Make it a yearly event and hype it up a bunch on social media and give it some unoriginal name. Get some local sponsors to cover whatever costs there would be.
I'm pretty sure ski the east used to do something like this, but I don't know why they stopped.
What mountains do/have done something like this? Why don't more mountains?