DIRTYBUBBLERegardless of your opinion on comp skiing, I would argue that the Olympics are very beneficial to freeskiing.
-While corporate brands will flood the sponsorship scene momentarily, this at least means more exposure, money, etc will be made available to boost our sport.
-More exposure means more new skiers. And this could possibly mean more NS'ers to pull us out of this current active membership decline.
There is more money in the sport, but its not distributed to anyone but the large ski brands and maybe a handful of skiers, this isnt beneficial for anyone but them. As for more NS traffic, sure but the xgames does the same thing for us every year, but I know that in 2014 we had a huge spike in traffic, so it is a good thing for NS but i doubt it will help "change" anything.
The olympics haven't really done anything positive for skiing IMO, people focusing on competition has increased dramatically, kids just want coaches now so they can do the ussa/usasa contests. Its great to see more kids involved in comp skiing, but its effecting skiing overall. We need more focus and more money in things like SLVSH, ski movies/ski content, newschoolers (lol), smaller invite contests (khai, kimbo, JOSS/JOI) before we can really say the olympics helped skiing, until then its still a circle jerk of corporations using skiing as another device to make more money.