I'm sure there are people signed to contracts that really do not like the product their brand is pushing out but are stuck on it. A classic example is Salomon and Simon Dumont who didn't even ski the ski with his name on it for a couple years until he jumped ship and went over to Head. (or so I hear/saw with his blank "Target" skis)
I wonder what is like for the people who are stuck skiing on skis that are just not their preference or downright awful. It may not be the common, but I'm sure it happens; pro athletes that may be held back by their equipment.