Many good alternatives out there, not only Goretex. hype, eVent, polartec neoshell etc to name a few. However, goretex is tried and tested and known to function well for a long time if treated correctly. I've had my Norrøna shells for about 4 seasons now and they are still working as good as the day I bought them (an expensive day). If I was to buy again I'd probably go for goretex active shell which is more breathable than pro-shell.