Justin113How do you have such a stacked team?
We lent Mark Zuckerberg some skis early on and he owed us big time, so we just use Facebook and change the logos on everything we can.
But seriously a lot of it is just supporting great guys early on in their career and seeing how they grow. Skiing is definitely a tough sport which is hard to break into - injuries are common and the level of ability at the top is intense. Skiers are overworked and underpaid!
Our team is stacked, for sure, our guys are awesome and work so hard. We try to work with a team that we find inspiring, those who are doing something a little bit different, who bring in their own style and are often on their own programme, skiing because they love to ski.
I remember watching Candide at Snowpark years ago, he was always out early and always one of the last off, just playing on everything, playing, playing, playing and learning but that was just an aside product. But I think that is true to so many of our team, they ski for themselves and then achieve great things on a larger scale as a result.
I don't know how we have been so lucky to keep them all, we signed Simon back in 2010 and then to see him achieve XGames Gold this year was just insane. I guess we believe in our team and with support we know they can all achieve great things, as many skiers can, but like Tony says, it is tough out there, so many skiers work hard and never have the opportunity to be seen.
That is in part why we developed the webisode series, as we wanted a portal to showcase all our awesome riders and try and build a platform for them to be seen. Long answer - sorry!