SDrvperYa but they charge more to get the hard copy, and the hard copy makes more money. The connivence of itunes should cost at least the same as the hard copy
There is more to it though. If one company decided to raise their price above the standard 10-15 dollars, they would make far less sales because all the other ski movies on iTunes would be cheaper. Even if the industry agreed to simultaneously raise their iTunes prices, they would still be competing against the other action sports documentaries (which almost all cost between 10 and 15 dollars.)
MakeeshI think they should use another download client beside itunes. They can stick with itunes for those who likes it.
Buying a movie and then going through the hassle of cracking it doesn't make any sense.
Like I said, I downloaded the latest 4bi9 movie through gumroad for $9. I got the mp4 file without DRM, I can watch it wherever I want. 4bi9 got there money, everyone is happy!
If they didn't sell enough this way, maybe they should promote it more... I found the download link by chance browsing their website.
It cannot be too much work to upload one file and set up a payment account on a service like gumroad.
Ski movie companies are actually paying for the DRM. iTunes uses the security of the DRM as a selling point to the companies that put their media up there. As mentioned, iTunes is a platform that almost everyone has. Using it helps prevent situations where the technologically illiterate don't have the right codec/media player to handle different files.
Production companies have put a lot of thought into this and they have reasons for not making the change. I think it will happen eventually but some of these problems would need to be resolved.