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Pretty damn sick Apple Ad- "What Will Your Verse Be"

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kalum.ko
Posts: 585 - Karma: 1,672
Jan 20 2014 5:06PM
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eheath
Posts: 61110 - Karma: 118,304
Cool concept, having a poetic narration is getting more popular/getting a little out of style, which is perfect for a stupid apple video.

Why the fuck is the dude filming a waterfall with an ipad?

Apple tries so hard to make their products seem "cool" with videos like this and a lot of people fall for it.
Jan 20 2014 5:36PM
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AwR
Posts: 5147 - Karma: 1,878
art.
Jan 20 2014 6:30PM
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kalum.ko
Posts: 585 - Karma: 1,672
I know what you mean, but I think regardless, the video is pretty well made
Jan 20 2014 7:02PM
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lIllI
Posts: 1255 - Karma: 1,986
You're right. Art is for homos. People totally don't buy products for their emotional appeal.

...
Jan 20 2014 7:05PM
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eheath
Posts: 61110 - Karma: 118,304
People usually buy products for really stupid reasons, even rational purchases are usually backed up with terrible internal reasons.
Jan 20 2014 7:16PM
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Laurent.
Posts: 10054 - Karma: 25,277
What's better is that there's a Rode mic on top.

I want that rig setup.
Jan 21 2014 12:24AM
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Dustin.
Posts: 13839 - Karma: 7,704
Someone should just copy and paste this onto every marketing department's homepage as a mission statement.
Jan 21 2014 1:14AM
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JuliusJ
Posts: 3778 - Karma: 2,106
It seems like their marketing is working pretty well then.
Jan 21 2014 2:23AM
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pcurran871
Posts: 263 - Karma: 152
If you actually watch the video you see 7 or 8 seconds in he is just using the ipad as an external screen so he can see the shot better and there is in fact a proper camera body attached. You just can't see it later on the ad.
Jan 21 2014 6:36AM
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nutz.
Posts: 3150 - Karma: 6,712
well... considering apple's worth is estimated to be $98.3 billion dollars, I'd say more power to them to keep doing what they're doing, cause they're obviously doing something right.
Jan 21 2014 12:38PM
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eheath
Posts: 61110 - Karma: 118,304
I never said what apple was doing wasn't working, its just stupid as fuck to me and im not the "average" user by any means.

I mean have you seen their new product videos? theyre fucking awful but people deepthroat that shit and then go buy 10 iphones.
Jan 21 2014 12:42PM
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*Fujative*
Posts: 8554 - Karma: 183
Where you like it or not, there are lots of companies copying Apple's new style for these commercials.
Jan 21 2014 12:50PM
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lIllI
Posts: 1255 - Karma: 1,986
If people made rational purchasing decisions, the U.S. wouldn't be a first-world nation. The reason a middle-class person can own a car is because a population of insecure dick heads in the early 20th century got boners over shiny wheel wells.

In essence, dealwithit.jpg
Jan 21 2014 1:14PM
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TWoods
Posts: 10014 - Karma: 8,385
But it's NOT Apple's new style, it's everyone else's old style. This style of video ad has been trendy for a while... like years. Apple is behind on the trend as they are just playing into this trend now.

Evan is right. That ad is pretty, but it's shit. Old apple ads were great, did everything they needed to do, didn't try to make a product something it's not. An iPod can be an exciting thing, the old ads made it fun, modern, cool. Sweet. They did NOT try to give one the sense that they are some sort of product with which you buy and are some creative genius.

Plenty of crap is sold because people fall for this - but apple, in their marketing, has always been above that until recently. The ads never tried to actually change the essence of what the product is.

Everyone who says "Apple must be doing something right" is correct. They are doing a lot of things right. But they did more things right with Jobs at the helm. I promise you that he would not have let this ad go past the pitch.
Jan 22 2014 2:55AM
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TWoods
Posts: 10014 - Karma: 8,385
First of all... what? I don't think you really understand what you're talking about... there's literally no way to simplify the economic state and history of the US that much and have it be in any way useful as a point of conversation.

Second of all... this forum is a place for DISCUSSION. Just defending the OP, with your reason being "dealwithit" is useless. We're all commenting on whether the ad has value and where that value lies, join the discussion if you have something valuable to add or just don't post.
Jan 22 2014 2:59AM
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Superduploman
Posts: 227 - Karma: 505
The sad thing is, the only motivation for this ad is to sell stuff and earn money, not about some sappy life-inspiring story that actually came from the heart of somebody.
This ad wouldn't be here to "inspire" if some guy behind a desk wouldn't have decided he needed a new way to earn money, kind of kills the mood for me
Jan 22 2014 7:58AM
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TijmenDal
Posts: 4849 - Karma: 1,295
Wow that sucked. Sure, the message is good: do some cool stuff with your life and be happy. But an ipad is NOT going to help me with that. Every single time the ipad get's used in that ad it's just some bullshit thing they use it for. Like, in almost no practical instance would it ever be helpful to have one...
Jan 22 2014 9:42AM
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TijmenDal
Posts: 4849 - Karma: 1,295
Oh, and to add a little: EVERY Apple ad pisses me off. They way they're set up, always talking about epic stuff, 'never before was it so awesome', 'this changes everything', blablabla. I want to punch those guys in the face honestly. I hate how everything has come down to marketing.
Jan 22 2014 9:43AM
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lIllI
Posts: 1255 - Karma: 1,986
Of course not. Obviously it's much more complex than that, but it doesn't make my comment any less true.

The postmodern rise of consumerism was largely the product of shifting attitudes in consumption. Items were purchased due to their romantic appeal more than their utilitarian value. People align themselves egotistically and sentimentally to their puchases; our social identity is partially defined by what we own. This is marketing 101.

Now Apple drops this trite ad and now people are complaining? Really? How else are they going to sell a product, by informing people of its overpriced proprietary hardware? No, in the past they would try to induce a boner by showing you its sleek metal curves (unoriginal and equally as romantic imo). Now they're showing a different aspect of what they've been doing since day one.

So basically yes - deal with it. I think it's foolish to expect anything else from a large corporate advertisement.
Jan 22 2014 12:31PM
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BolderPro
Posts: 767 - Karma: 426
Saw this on the apple site I have no idea why people are shooting on an iPad let alone trying to "rig" one up.
Jan 23 2014 1:53PM
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BolderPro
Posts: 767 - Karma: 426
double post but why would you shoot documentaries on an iPhone?! I get that you are trying to go low budget but honestly most smartphones take better video than the iPad and they will also get better audio...
Click for larger image
Jan 23 2014 1:57PM
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