- Women stand in tanning booths with just a ski mask covering their eyes
- Aim to replicate a ski holiday tan
Most people avoid wearing ski goggles for fear of those raccoon-style tan lines.
But the beauty world has witnessed a surge in the number of customers having spray tans wearing ski goggles to give them the 'fake ski tan'.
The bizarre new craze sees fake tan lovers – particularly young women - stand in tanning booths naked with just a ski mask covering their eyes.
The recession-busting beauty treatment gives hard-up customers an instant ski holiday on a shoestring – an all over bronze with white 'panda eye' tan lines to fool pals into thinking they've been on a skiing holiday.
A spokesperson from Beauty Direction in London Victoria said: 'It's quite staggering the number of people coming in for a fake ski tan.
'To start with I had no idea what they were doing. They come in with a ski mask and come out of the tanning booth with big white patches on their eyes.
'I asked one girl why she does it and she said incredibly that it's the latest fashion to have a fake ski tan – to make it look like you've been to skiing.
'It's got so popular I've bought a ski mask to offer customers the fake ski tan.'
Suzi Sibthorpe, Marketing Manager of the Ski and Snowboard Show added: 'It seems it is all about keeping up appearances this season with the new goggle tan trend taking off.
'We think the idea is brilliant – so much so that we are considering offering a spray tan service at this years Ski and Snowboard Show for those who are after the fresh from the mountains glow in a matter
Jules Heptonstall, Tanning Expert at St. Tropez, added: 'I’ve been asked to spray model's faces on shoots when the theme has been après ski. It’s a great way of cheating the ski slope tan by spraying tanning the face whilst the individual is wearing ski goggles.
'My top tip for those who want it done is to just have one coat on the face, so the mark of the ski goggles is less obvious and more subtle in its appearance.'
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