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Actually, Dogfunk has been the Online retailer of the year from Transworld Business for the last 4 years running. It's the largest online snowboard shop on the web.
And for the people wondering why Saga isn't on Backcountry (it actually is), it's because even though both websites are run by the same people, both market to a different section of people. The exact reason you can't buy and Arcteryx on Dogfunk. Also why you can buy a lot of streetwear on Dogfunk, that you'll never find on Backcountry.