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My understanding was that there were hundreds of up and downvotes made on numerous photos over a period of months. This was looked into at length.
Why? Those aren't our contests (contest sway threads on NS for NS-run contests aren't generally allowed), they're not intended for the same purpose, and the people putting them on may or may not even CARE about contest sways. In many cases they'll be all for it - more hits to their voting page is more hits to their site.
The photographer program isn't a marketing gimmick intended to increase brand recognition for newschoolers, which is what your standard "vote for me" contest is. There's no relationship between the two and as a result the policy towards each is different.