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Why does Armada have a strict price line?

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Triple_Strum
Posts: 6382 - Karma: 946
Through talking to a few people it seems that Armada will only stock stores or online companies that agree to sell the skis at the price requested by Armada, which is the MSRP. Why is that? and will there be any way to find them cheaper? Thanks


I dream of winter.
Oct 7 2004 5:06PM
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BigRich
Posts: 1634 - Karma: 29
maybe its to mack sure that their making a profit. And theres also shit to do with a 'higher the price the more you respect the brand' kinda thing!
Oct 7 2004 5:10PM
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+[wall.e]+
Posts: 1928 - Karma: 18
Look for last years models, or demoed skis, they'll probably be cheaper


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Formerley 'Skierguy48' orginal member # 30,116

E.C.S.M.
Oct 7 2004 5:16PM
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acc
Posts: 4122 - Karma: 222
i think some companies do that with online stores so that actual mountain shops have a chance to survive

h3o films
Oct 7 2004 5:16PM
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radoripper
Posts: 707 - Karma: 45
It has to do with a few factors. First off, they do not want large companies that buy huge bulk then selling their products way below a certain price. This is done to retain product value in the market. To a new company, their defining period is when they first come into a market and price can lead to a quality perception. If Armada skis were selling for blowout prices, they would be percieved as either: not popular or crap. It is to protect the brand name and value that the manufacturer determines. 4 Frnt does the same thing.




I own you
Oct 7 2004 5:27PM
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saucerboy84
Posts: 1361 - Karma: 10
not true, jibij in boulder has them under msrp
Oct 7 2004 5:42PM
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nothanks
Posts: 13551 - Karma: 31
the shop i work at isnt selling them this year, lowered cost for consumer raised cost for stores to buy bullshit



-let people do what they want, ski how you want, make whoever you want your role model its your choice
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Oct 7 2004 5:48PM
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telestar6
Posts: 2102 - Karma: 44
I think it's great that they want to keep their prices higher. I think it really helps establish the brand as a respectable company. The skis really aren't that much compared to like Salomon, Rossi, and the Pistols and Madens.

I think rails in general are just a phase. - Anthony Boronowski

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Oct 7 2004 6:50PM
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doGelyst
Posts: 2491 - Karma: 508
I never see new 1080s for anything less than 500 bucks....and this year the ar5s are 509 off of getboards, down 66 bucks from last years retail of 575. Only skis I see below 400 are older models. (except for k2s)
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oaktreely
Oct 7 2004 6:53PM
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shawnm1260
Posts: 3219 - Karma: 66
in the industry its kinda a joke when a company makes a ski for a certain cost and then says to the buyer for a retail store... these skis should sell for 1200 dollars...but you can go anywhere and find them for 499. its kind of a slap in the face to the name of the company right there. that is one reason that some companies are selling the skis for msrp...a not inflated msrp!
Oct 7 2004 7:14PM
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Triple_Strum
Posts: 6382 - Karma: 946
saucer boy, that isn't true. I e-mailed them. Same price as everywhere else


I dream of winter.
Oct 7 2004 9:49PM
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360spins
Posts: 618 - Karma: 10
This is nothing new, Burton has done this sort of thing for years, though they may have eased off on it as late. Whomever was saying that it had to do with market perceptions was probably spot-on. While Armada is going to make their chi at wholesale when the shops do their buying, keeping the value of their product intact in better for them on the long-term as a start-up line.



'The money's in the medicine, not the cure!' Harvey
Oct 8 2004 9:21AM
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radoripper
Posts: 707 - Karma: 45
Saucerboy^, selling under MSRP is not a problem for the shop. MSRP is put in place then shops have a certain percentage they can sell under that. That is how they make the public think they are getting a good deal. Price points are put in place to protect the brand. Companies like Armada and 4Frnt are sold under a 'MSRP' but they cannot be sold for much more or less than the contracted pricing schemes.


I own you
Oct 8 2004 10:50AM
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skihillraod
Posts: 1852 - Karma: 45
well since armada and 4frnt sell out of everything they produce. (I think they still use old ar5 for warranty but not sale). They only have to reduce prices on demo or older gear, so if you can't afford it, buy it used. They want to be right on the line where they sell out every year and still make a profit. This way they get a better idea of how many skis to press and how many hoodies to make by keeping consistant prices, just smart business, minimal waste and all the sales success.


Duffman can't breathe .. oh no
Oct 8 2004 11:17AM
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StriderMG
Posts: 707 - Karma: 10
basic capitalism, they will be sold, so why not make as much money as possible??


-Not wearing poles is alot like getting a blowjob from a guy...It feels good until you look down and realize you're gay. - skimack

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Oct 8 2004 4:19PM
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skiingpimp
Posts: 1176 - Karma: 31
MONOPOLY- because they can and they are the only Armada company
Don't take life to serious, you will never get out alive.
-Van Wilder-

Suck my Dick!
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Oct 8 2004 4:49PM
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lagwagon
Posts: 2074 - Karma: 15
coz theyre greedy fucks.
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Fuck Howard.
Oct 8 2004 7:36PM
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aggro_sk8
Posts: 2760 - Karma: 18
^^actually its a monoplistic competition.

a monopoly would mean armada is the only ski company on the planet, and no other company makes skis.

monopolistic competition means that other companies can produce similar products, but theyre not identical. pepsi and coke would be examples of this. a similar prduct although not identical.

a public utility is an example of a monopoly, although heavily goverment regulated so youre not fleeced
-Joe
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Golden Wheel Chair Award 2004-09-21
Oct 8 2004 7:47PM
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b19119
Posts: 763 - Karma: 11
just wait little more for this season's........and..that's just type of marketing they are doing...they don't want skiers to think...armada as a cheap brand.....ha









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Go ARMADA Go 4FRNT
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Being out there skiing every day, good or bad, just playing around with friends, with no contests or filming- that is the real spirit of skiing for me. that is why i started skiing, and if i lose those moments that is what will make me stop skiing.
Oct 9 2004 1:55AM
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