Apply as a person, not a single e-mail adress among the millions
-Figure out who you're applying to. Specifically, not just the e-mail listed on company X's site
-Know how, exactly, you can benefit company X. (are they looking for someone in the youger crowd? do they need a western representaition? are they newly expanding into an area you excel at? etc.)
-Yes, unfortunately it's true, but who you know does matter. If you can get a reference from a coach, company X team member, or current sponsor team manager, it really will go a long way.
-Ask for/give a phone number. Try and meet up with the local rep. It will be much easier for a rep to help you out if they can really say they know what you're like, not just how you portray yourself.
This is what has worked for me, and some of the things I've been thanked for by reps,