I'd say this is one interpretation to take into account, but the fact of the matter is, people are flooded with information these days and will not and do not stick to one piece of visual media for very long. I know FT would like to talk about their superior 3 piece system, but lets get the audiences attention, they'll want to know more, and then we can refer them to where they can go. I think the biggest problem with ads/web content is we try to throw too much information in it, the reader get's confused/skims it and moves on. We talk about that everyday in class (im a Digital Media/Visual Communication Major).
Back to your ad, awesome! Great alignment, and you build some really strong contrast by desaturating the background and providing us with the red/white showing us exactly what to focus on.
To all those who said bad photoshopping, if that is all you have to say, I would refrain from adding those comments because it is a very vague criticism and not constructive at all.
The only thing I would say is try to shift the edge when you select the boot to eliminate that white outline, and I would try to play with the blending modes on the full tilt logo in the top, Its perfect there but it may be a little too pronounced (maybe reduce opacity too). The picture is blurry (maybe you can find a better res one? and make sure you appropriate the source of the photo so you don't get smacked for plagerism). Also, I would try to get the boots on the player to stick out a little bit more, I think that should be the focal point and then the audience's eye will go to the info.
All that being said, I think you've got something really great going on. I like the "Super light. Super Flight," it's catchy, even a baby could read it, and the banner behind it is really great with the white border. I think the typography is successful too, trendy.
I hope I see this in a magazine one day. Keep it up!!
