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How much did Oakley pay to get their combat gloves in MW3?

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twin-tip-hero
Posts: 2896 - Karma: 277
Well the title says it all. How much did Oakley pay to get their combat gloves in the game. Can't mistake the huge O on the tan gloves in the first scene on the game.
Nov 8 2011 2:38PM
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gordie.
Posts: 2014 - Karma: 84
Probably nothing, I'm guessing whoever it was that made the new call of duty just asked to put them in. It obviously creates a positive image as oakley is a great company and well known amongst their target audience. It got you talking about it after all.
Nov 8 2011 2:49PM
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PhaedeD
Posts: 11498 - Karma: 327
no they probably paid for it. its how companies make money, you use their logo or name and you are paying for it. maybe not though..
Nov 8 2011 2:52PM
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gordie.
Posts: 2014 - Karma: 84
Thank you for that clarification, but I am well aware how advertising works... In this example it's up for debate who is benefitting more from the use of the logo. For the COD guys it adds an attractive and familiar brand young people associate with and for Oakley it's a placement in one of the biggest video games. Both are benefitting, similar to Apple in Transformers, but it's different when you're showcasing new products like Apple was.
Nov 8 2011 3:12PM
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scientist
Posts: 6920 - Karma: 347
im the head of oakley and we paid 7 billion dollars.
Nov 8 2011 3:17PM
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hallamt
Posts: 162 - Karma: 11
MW3 could have been several other company logo's in, and benefitted from it, so as far as money goes, this would be product placement meaning Oakley paid to have their product showcased.
Nov 8 2011 3:27PM
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JakeAssBeatClap
Posts: 6673 - Karma: 2,535
Yeah if they have their logo they probably paid a considerable amount but i wouldn't say it was some crazy number like i highly doubt it was over a million but i could be wrong. But i mean using a famous song in a movie is expensive like forrest gump their music budget was enormous if you want to put the a popular rolling stones song in a movie its a chunk of change
Nov 8 2011 3:28PM
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cobra_commander
Posts: 16909 - Karma: 4,682
FWIW, those gloves are on aprox 25% of the dudes in combat. Something about Oakley practically giving them away to us. I prefer mechanix and OR though
Nov 8 2011 3:30PM
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MikeWeinerONE
Posts: 501 - Karma: 1,215
Oakley actually manufacturers the shoes, gloves, goggles,that US special forces use
Nov 8 2011 4:19PM
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Alex_G
Posts: 11902 - Karma: 1,018
nobody advertises for free these days. don't be retarded.
Nov 8 2011 4:26PM
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RubberSoul
Posts: 11249 - Karma: 14,642
oakley does supply a ton of shit for soldiers but there's definitely money involved in any product placement like that. in fact, im pretty sure youre not allowed to just go ahead and do it without consulting the company
Nov 8 2011 5:05PM
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xoxxooxo
Posts: 462 - Karma: 31
beer came out my nose +k
Nov 8 2011 5:12PM
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ORDEAL
Posts: 6386 - Karma: 75
.
Nov 8 2011 5:17PM
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blakroc
Posts: 2323 - Karma: 28
If you knew how advertising worked than you'd know nothing is for free, that's the bottom line. Even when people smoke in movies it's because they've been paid to put it in.
Nov 8 2011 5:28PM
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sherwood4099
Posts: 1173 - Karma: 22
Probably as much as EoTech , Trijicon, Aimpoint for their red dot sites to be in the game as well as buhku firearms product placement
Nov 8 2011 6:28PM
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esotericjive
Posts: 1889 - Karma: 1,445
I was playing at my friend's house today and I noticed this. Probably not much, people actually use Oakley gloves.
Nov 8 2011 6:30PM
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RubberSoul
Posts: 11249 - Karma: 14,642
it's no secret that COD is one of the most popular franchises out there right now.. im sure it was a solid amount of money
Nov 8 2011 6:35PM
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Funnel
Posts: 7808 - Karma: 1,414
Ha. Both benefit from it. Oakley markets and CoD makes money from Oakley. Did you actually think it was free though?
Nov 8 2011 7:40PM
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.Jacob
Posts: 1838 - Karma: 1,160
http://www.google.ca/imgres?q=autin+powers+billion+dollars&um=1&hl=en&safe=off&sa=N&rlz=1C1SNNT_enCA411CA411&biw=1366&bih=624&tbm=isch&tbnid=pWqVxjePvhu4OM:&imgrefurl=http://www.solarnavigator.net/films_movies_actors/films/austin_powers.htm&docid=bE0LdZpmeWqFNM&imgurl=http://www.solarnavigator.net/films_movies_actors/film_images/Austin_Powers_Mike_Myers_as_Dr_Evil.jpg&w=510&h=411&ei=E825TpPnFcK1gweAx9W0CA&zoom=1&iact=hc&vpx=328&vpy=185&dur=2940&hovh=201&hovw=250&tx=186&ty=83&sig=117239100435987346125&page=1&tbnh=127&tbnw=163&start=0&ndsp=21&ved=1t:429,r:1,s:0
Nov 8 2011 7:46PM
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Cab3
Posts: 767 - Karma: 50
.
Nov 8 2011 7:47PM
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Davy.Crockett
Posts: 5373 - Karma: 323
okay cool.
Nov 8 2011 7:48PM
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skiingblowsme
Posts: 664 - Karma: 100
True very true
Nov 8 2011 7:52PM
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RileyZap
Posts: 420 - Karma: 27
i r must hav new oakley gluvs cuz i saws dem in cod
Nov 8 2011 8:21PM
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gordie.
Posts: 2014 - Karma: 84
ok well, coming from someone who actually studies film, I can tell you this and most other claims about product placement in this thread are b/s. Filmmakers (and video game makers im assuming too) want to use certain products to effect the image of the film. Companies pay, but not always as much as you think, and yes, the filmmakers often do want to have those products in their films.

That being said, product placement is fucking shameless and only low-lifes like michael bay would resort to it.
Nov 9 2011 11:58PM
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Peter.
Posts: 23796 - Karma: 13,012
probably a bunch. a large part of their target audience is going to play that game
Nov 10 2011 12:00AM
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.Emerson.
Posts: 1548 - Karma: 16
Sure is 12 years old in here.
Nov 10 2011 1:41AM
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mistaT
Posts: 2336 - Karma: 79
I doubt it was very much, if anything, as army troops already use Oakely gear so by having it in MW3 they're staying consistent with common army attire.


Nov 10 2011 2:13AM
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ArOnShOk
Posts: 32 - Karma: 10
not really the point but oakley actually gives those glove to the army, they are standard issue glove... and since the solders are american solders then kinda have to use then so its correct
Nov 10 2011 8:27AM
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Freshbakedbread
Posts: 949 - Karma: 483
http://www.youtube.com/watch?v=3ocdVOroJk4

at 0:11 seconds!


Nov 10 2011 8:32AM
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.travis.
Posts: 1737 - Karma: 46
Yeah, but if they just made the guy have black gloves nobody would think any different. I'm assuming MW approached Oakley and said we want to put Oakley gloves in the game. then they talked how much Oakley would pay to have then put an O on their gloves. I'm willing to bet it was a pretty hefty amount. I mean this is advertising in arguably the biggest game of year. Dont be foolish and think they just went through the extra trouble of putting O's on all the gloves just to be accurate.
Nov 10 2011 8:37AM
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ArOnShOk
Posts: 32 - Karma: 10
no what im saying is oakley pry went to MW3 and paid...with the whole being accurate thing is MW3 wouldnt put nike on the gloves just for the money
Nov 10 2011 8:43AM
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canterbury
Posts: 2382 - Karma: 55
product placement is everywhere, sometimes subtle, often blatantly obvious. you can't say that only low-lifes resort to it though.
Nov 10 2011 8:46AM
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northeast
Posts: 2119 - Karma: 254
sure is sexy in here
Nov 10 2011 10:26AM
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Ehh...
Posts: 1897 - Karma: 1,423
Yeah for example the acr has remington written on the side of the gun plain as day.
Nov 10 2011 10:28AM
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MatRich
Posts: 4789 - Karma: 1,812
hahaha what the fuck are you saying! how would the game benifit from it other than money. if anything it makes them look bad for being sell outs.
Nov 10 2011 10:31AM
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Lemuel
Posts: 14477 - Karma: 10,515
I'm gonna agree with you. It's more of a promotion, basically free advertising for Oakley and it makes MW3 benefit.
Nov 10 2011 10:35AM
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cobra_commander
Posts: 16909 - Karma: 4,682
No they don't. They are cheap, but not free. Oakley does not make any standard issue items. They have no army contracts.
Nov 10 2011 11:30AM
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geteducated
Posts: 6410 - Karma: 86
hurr durr, maybe those are the gloves that the operators use and the developers are trying to make the suit as realistic as possible. durrrr
Nov 10 2011 11:36AM
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gordie.
Posts: 2014 - Karma: 84
because MW3, as stated many times already in this thread, including right above me, benefits from being as realistic as possible. Even when it comes down to the gloves soldiers wear.
Nov 17 2011 11:34PM
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