That is a great post from the people over at Origin. They have gone through the SIA Participation report, which comes out every year.
"The most dedicated cohorts in the US? 35-44 year old skiers, and 13-17 year old riders."
"Skiing grew back when it was sexy. That happened to be during the Sexual Revolution. That’s not the Zeitgeist anymore. We’re now in the Information Age, a wired tribal social time. Snowboarding has nailed this vibe. Skiing needs to tap it."
What we're doing here at Newschoolers as a community is bringing new young people into the sport of skiing, making sure its fun, and turning them into loyal skiers for life. I have no idea why people bitch about the "12 year old park rat", when that person is so vital to the future of everything that we are. Small east coast resorts are a great place for new people to get into it, and to become lifetime skiers.
You know what the scary stat about snowsports?
"Half of the 31 million Americans who identified themselves as skiers or snowboarders DID NOT participate in the sport in 09/10, because of increased work and family commitments and not having anyone to go with… And though skier visits were up in Canada, actual participation amongst Canada’s 3.7 million skiers and boarders also continued a ten year decline."
What do you guys think of this?