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For my stats class I made a survey on the effectiveness of advertising on NS
http://kwiksurveys.com?u=newschoolers
+k for everyone who takes it, its only 4 qs
done
thanks, +k for everyone
results friday
this is the report I handed in
The Effectiveness of Advertisements on newschoolers.com
Newschoolers, the social network of skiing, has been an active website since 1999. It hosts videos, pictures, and forums for freestyle skiers.
The ages and locations of members are as follows
40+ 3.89%
25-39 27.36%
21-24 35.18%
17-20 27.26%
13-16 6.31%
United States 61.20%
Canada 17.77%
Northern Europe 10.66%
Western Europe 5.46%
International 4.91%*
Advertisement banners are located on the top and sides of the website. Some ads use videos showing a product in use while others are pictures.
To determine how effective these advertisements were I created a survey for the site’s members. 134 members completed the survey.
The results showed that 68.7% of members have clicked on an ad and 34.3% of members have bought a product because of an ad they saw or clicked on.
70.2% and 72.9% of members (respectively) reported that they were more likely to click on ads using professional skiers and advertisements showing the product in use.
