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O.K. Here's the deal: my dad works for a big heli-ski operation, and they're trying to figure out ways to draw in more people from the newschoolers kind of demographic. THey're having a big meeting on what to change/add, and it would be cool to get opinions from you guys and not just what a marketing department thinks about younger skiers.
So basicaly, what would your ideal heli-ski trip look like?
99.9% of the Newschoolers population probably can't afford a heli trip, let alone lunch at the ski hill. Definitely appealing to the wrong demographic.
I would say just a lower price and a prime location would bring in a lot of people. It also seems that a lot of high level intermediate skiers/ advanced skiers really want to do heli/cat skiing so having a variety of zones that would appeal to all skill levels would be a good idea.
This sounds a lot like what I would want. I'm thinking about going next year. I'm time rich, but cash poor, so I don't mind waiting for the weather to clear, but I don't want to be paying a lot for accomodation whilst I am waiting. Heli time cost is obviously a factor, but i know that's always going to be expensive.
In the heli I want to be able to push myself in the lines I ski, so I don't want to be held up by rich old guys. Something to do on low light days would be great.
less trips in a day for cheaper rates:
meant to drop you off in a zone so that you can build a booter, lap mini golf zone(s) via skins/hiking, etc
other ops call this 'heli assisted touring', but you could market it much better.
Well, things like insurance get in the way of the gnar factor.
As for appealing to a younger demographic, the cost of heli is really high, no matter which way you look at it. I've done it before, but it one of those once-in-every-five-years events, because of the cost.
ya, this would be the basis of the program, and with o focus on more filming/fun stuff. I was kinda thinking you buy an hour or two of heli time, which gets you to a zone, and a couple runs, and then you shred that zone with a group of similar abilty skiers. Every guest get a gopro, and there's editing sessions at the end of the day, like at a summer camp (i think). This would make it significantly cheaper, but you'd get less heli-lifts. As for powder, that's almost never a problem. There's been times where ther'es se much pow up high that the heli can't land.
Gopro idea is cool, but how many people who can afford to go heliskiing don't already own some sort of headcam? And if the editing took away from ski time, I really wouldn't be keen. Perhaps I'm not quite the demographic you're aiming at (bit older than the average nser).
A similar 'access pass' idea is run by Helipark NZ, I've not personally been, but I hear it works pretty well.