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The reason the stuff is quite pricy is because Sweden is a lame ass country where you have to pay a lot of on tax pretty much everything you do. But the 25% VAT is removed from the price as soon as you make a account (if you're country is outside the EU). in sweden the stuff is quite cheap (a little more then half jiberish prices).
I'm will try to get a US/Canadian store to get the stuff, wich means that you guys will be able to get your hands on them much cheaper, hopefully, that will happen(someday)