Call it... "Butsecks"
If you want to create a company, you're going to need to start with proofreading your posts...
Get back to us with pics of the mockup clothing when it's done. I think you should create your own brand name. If you're creative enough to make streetwear that actually sells in the midst of all of these small starting outerwear "companies" then you should be creative enough to make up a name. That being said, there's nothing wrong with running a few names past NS so you can get some opinions on your ideas.