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This sucks, in my opinion. I hate big corporations taking over a sport. Look at Burton. They've taken over snowboarding and mass produce in China to make more money. Their bindings started coming out as crap because they try tomake things cheaper. I am not saying Nike will put out crap, but I hate how they take over every sport. A decade ago, people would have laughed at Nike soccer cleats, now they are one of the biggest names.
Some will argue that more money into our sport will make it better. My argument is: what more do you want out of the sport? There are already huge events on big stages and now tons of people buy twin tips and wear brightly colored and cleverly designed outerwear. I refuse to buy anything from Nike - a brand that has NO roots in skiing, except for skiers that want to buy throwback basketball shoes. I think Saga is the most overrated company, but I respect the brand because it was started by skiers for skiers. Nike just has a bunch of guys that make a few million a year each sitting in a board room saying "how can we expand?" and skiing was one of the options they chose to pursue.
I am sure many will disagree. Just my opinion though.
fuck jossi hes a rich faggot and he has like no skill