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Came across this pretty awesome documentary about how Element Skateboards started. I am not that big into skateboarding except for longboarding, but I respect it for sure. Anyways, I enjoyed it. The movie is in 4 seg's and pretty entertaining.
It's just awesome to see a company give soooooo much dedication to the sport. They completely support their team, and they do their best to give the customers quality products. Element seems to be one of the last few companies that are true to skateboarding. For that matter, it's good to see any sport have a company that gives back some of what they take in by making good products.
I watched this when it was originally posted and I highly recommend everyone else does too. This should be the model that all ski companies should look up to. Making product to make a difference instead of just to make money is the difference between a true "core" company and every other company.
I also like how they sponsor the last generation of pros just because of how much they gave to the sport even though they're not at the forefront anymore.
Really good documentary. Element was already one of my favorite brands but after watching this I'm even more impressed.