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July, 2025

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HOW TO EFFECTIVELY BOYCOTT WME

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J.D.
Posts: 21362 - Karma: 5,145
Everyone is chomping at the bit to figure out what THEY can do to help in this WME v. Level 1 Productions lawsuit debacle. People are talking about making a ruckus at WME events, boycotting, telling their friends and family not to support WME, and all kinds of other things. That's great, but the best thing you can do to help Level 1 is to support their movie.

Now, that being said, if you really want to hurt WME, all of these ideas flying around might work... but to make a big dent you need to go after their sponsorship. Here is a list of their film tour sponsors in the US and Canada, and their contact info. I suggest you send an email to EACH of them.

What to do is to send a brief, politely written e-mail or letter that says the reason you're emailing; for example, that they are a sponsor of Warren Miller Entertainment, and that Warren Miller Entertainment has launched a frivolous suit against Level 1 Productions, which is bad for the sport. Then explain that as long as they support WME, you will not be buying their products, and will tell your friends, family and associates to join you in this boycott.

US Sponsors

Corona Extra
http://www.corona.com/#/l=1/contact

Colorado Tourism
https://www.colorado.com/ContactUs.aspx

Sprint
http://search.sprint.com/inquiraapp/contact.jsp

Nature Valley
This goes through General Mills, so you'll need to mention that Nature Valley is sponsoring WME.
http://consumercontacts.generalmills.com/ConsolidatedContact.aspx?page=http://www.naturevalley.com

Skiing Magazine
editor@skiingmag.com

Jeep
http://www-5.jeep.com/wccsapp/universal/J/index.jsp?appStr=wccs&titleStr=Contact+Jeep&familyStr=brand&franchise=J&actionURL=%2Fwccs%2Fbrand_forms%2Fus%2Fwebform.jsp&promotion=null&category=U

Canadian Sponsors
Warren Miller in Canada is run through a site called "Ski The World". Its main sponsors are:

Travel Alberta
1.800.ALBERTA (252.3782)
Fax: 780.427.0867
E-mail: mailto:travelinfo@TravelAlberta.com
Address: P.O. Box 2500, Edmonton, AB, Canada T5J 2Z4

Corona Extra Canada
http://www.coronaextra.ca/Contact/index.aspx\


Remember, contact ALL of them.


16 years ago
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iLLbiLLy
Posts: 2865 - Karma: 2,631
From what i read of warren millers defense(the document posted on the news page about it). It seems that the contract made between warren miller and WME was only binding for 2 years.  Plus that contract was binding on warren not on level 1.  It would of been more appropriate for WME to sue warren not level 1(still would be a dick move).  If Berman has got a decent lawyer i think he will win.  It still sucks for Berman even if he wins because all the time and money diverted away from what is really important. SKIING

This is all speculation. I'm not a lawyer
16 years ago
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Petey.
Posts: 5736 - Karma: 4,894
Using the suggestions from the OP, I've been sending this. I think it about covers everything and doesn't seem dick-ish.

I understand your company is a sponsor of the Warren Miller Entertainment Group. In case your company was not aware, WME has launched a frivolous suit against Level 1 Productions. Their reasons and pursuit of these charges is concerning, and bad for our sport. I would like to inform you that I will no longer support your company in any way, so long as you remain associated with Warren Miller Entertainment, and will advise my friends and family to follow suit.


16 years ago
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petesguitar1
Posts: 358 - Karma: 5
May be a repost, if so I'm sorry.

http://warrenmillerentertainment.wordpress.com/2009/10/04/wme-statement-regarding-legal-dispute/#comment-9


16 years ago
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B.G
Posts: 156 - Karma: 14
i would send back that they are completely missing the point of targeted advertising and are actualy making their brand look bad to parts of the skier demographic.
16 years ago
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seemeski
Posts: 4210 - Karma: 124
Haha I did,

"I don't think you understand. You will be losing a large and growing demographic by continuing to fund Warren Miller Entertainment. The audience of Warren Miller Entertainment movies will shrink because of this lawsuit and your potential prospective customers will shrink as well. I am not disappointed " in the selection criteria organizers have established for this event," I don't even know how you got that out of my email.

I'm saying that if you continue to fund WME you will lose customers and a demographic to which you seek to advertise to through their films."

No response.
16 years ago
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Ben.
Posts: 21463 - Karma: 683
not to mention what they are basically saying is we dont care what the company stands for, as long as we make $$$. wed advertise with the KKK if we thought we could make money.
16 years ago
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Cincher
Posts: 3409 - Karma: 551

Ding dong! A reply from Colorado Tourism:

Thank you so much for contacting the Colorado Tourism Office regarding your concerns.  

The Colorado Tourism Office has entered into a partnership with Warren Miller Entertainment this winter with the sole objective of promoting Colorado's ski product to a larger audience.  Our partnership with Warren Miller Entertainment in no way endorses or supports any litigation that the company has initiated.  Similarly, any views expressed or actions taken by Warren Miller Entertainment are those of the company and not necessarily those of the Colorado Tourism Office.

We appreciate your feedback.

Same stuff most other companies are saying. Here's what I wrote:

Dear Colorado Tourism, I am an avid skier and love coming from Canada to one of the most beautiful states in the US, but it has come to my attention that your assosciation has a sposorship with Warren Miller Entertainment. Now if you haven't heard, WME has filed a rather frivolous and pointless lawsuit against Level 1 Productions for having Warren Miller himself appearing in L1P's new movie. Not only is this bad for our sport and Level 1 Prductions, which is a relatively new AND local company, it's bad for buisness. Because of this, me and several other people will regretfully boycott any brand related to or involved with WME. Furthermore, I will inform my family and friends to join in the boycott as well as 100's of people on inernational skiing forums such as Newschoolers.com. So in short, I implore you to consider withdrawing your sponsorship from WME but to also consider how much Level 1 has promoted the state of Colorado in their videos as well. Thank you very much for your time, Andrew Cinch 

16 years ago
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selkirks
Posts: 1979 - Karma: 62
Bump.
15 years ago
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Tripplesixty
Posts: 835 - Karma: 148
OP where did you find this list of sponsors... I cant find anywhere where WME states who their sponsors or partners are.
15 years ago
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RudyGarmisch
Posts: 25444 - Karma: 13,856
This is from last year.
15 years ago
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gnarles.
Posts: 2587 - Karma: 130
if the companies reply with an email back stateing the wme actions have nothing to do with there tell them that a big chunk of freeskiing population is losing respect for there company because of what wme and that includeing yourself will no longer have anything to do with the companies. it could passible change there minds
15 years ago
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304NordMan
Posts: 2983 - Karma: 525
done. I feel good
15 years ago
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Barmski
Posts: 4342 - Karma: 811
making sure this stays up near the front page.....
15 years ago
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a_pla5tic_bag
Posts: 9245 - Karma: 5,695
Yeah kind of. We email them something, they reply back with the typical "whatever WME does does not directly represent our opinions" stuff.

key is you have to make them think it's affecting their reputation by being a sponsor WME.
15 years ago
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Lemuel
Posts: 14544 - Karma: 11,165
After just going to the Eye Trip premiere, I am glad to see this thread up again. Eye Trip was sick, so glad that Level 1 didn't get fucked over by this whole ordeal.
15 years ago
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Blake.P
Posts: 9894 - Karma: 3,590
Bump
15 years ago
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snomaster
Posts: 3348 - Karma: 5,783
Oct 22 - SLC WME Premiere - - - LETS picket this shit

http://www.cityweekly.net/utah/event-60562-wintervention-warren-miller-movie-slc-premier.html

Yes we can. We need Level 1 type of crowds there. And we need to be respectfully discouraging patrons from going inside to watch.
I just broke my back though I will make every effort to go there. Luckily, this is my discharge date from rehab.

One more thing, POWDER/NS conglamorate ... how are you going to respectfully participate???

I got this I idea from Leeyum. and made similar post here https://www.newschoolers.com/ns/forums/readthread/thread_id/568270/page/2/ but want more exposure.
15 years ago
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PJS.
Posts: 11943 - Karma: 900
DO IT
15 years ago
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TROLLED.HARD
Posts: 1032 - Karma: -11
this is going into my threads category.
15 years ago
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Midge.
Posts: 381 - Karma: 12
threads for the morning.
15 years ago
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tandan83
Posts: 2783 - Karma: 141
I think the NS community has done a pretty good job of boycotting WME by not buying their movies for a long time, especially for the last 2 years now. Does WME even have a release this year?
15 years ago
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Ducky.
Posts: 5811 - Karma: 1,420
NS TAKEOVER OF WME FACEBOOK PAGE!!!

http://www.facebook.com/WarrenMillerEntertainment?v=wall&filter=1

GOGOGOGO!!!!!
15 years ago
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HalfandHalf
Posts: 1216 - Karma: 207
already sooo many messages,
im going to write one every day now.
15 years ago
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McLeod
Posts: 1762 - Karma: 1,582
HEADS UP TO THOSE POSTING ON FACEBOOK!!!!

in addition to posting on WME's wall, scroll down to before the announcement earlier today, and comment on GAPER'S posts- the true audience of WME. this way they get a notification that brings them back to their post on the WME wall and then they can see all the posts from you guys.

KEEP ON IT!!
15 years ago
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miketheskier88
Posts: 749 - Karma: 66
SkiFilmReviews Ltd. boycotts WME

Whilst I admit we are not a large company, I'm hoping that with all of the traffic I get via google that more people will find out. I shall be posting a link to the boycott article on all of the WME (post-Warren Miller sale) films in the database soon.

I hope that other companys who post on NS follow suit.
15 years ago
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Mike-O
Posts: 14593 - Karma: 1,089
While this is a horrible thing, you have to understand that a lot of skiers have never even heard of Warren Miller, especially across the pond, be it with or without his influence that our sport may be where it is at the moment. Some just might not care enough.

I mailed all the sponsors last year and got a reply from Corona and Ski Canada that implied that they really didn't care about what I do. So I guess live picketing would be a grea thing to do, but it needs organization and balls, seeing that a lot of people on this site are still being driven to the hill by their parents.
15 years ago
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Sklar
Posts: 8865 - Karma: 31,618
i think its time to break out these bad boys


Make custom t-shirts at CustomInk.com


only $22
15 years ago
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luc
Posts: 1000 - Karma: 607
haha the WME wall looks dope!
let's just do it again when they deleted all the comments!
15 years ago
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ike.
Posts: 2292 - Karma: 93
http://www.facebook.com/WarrenMillerEntertainment?ref=ts&v=wall

get em
15 years ago
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123+ski
Posts: 2832 - Karma: 581
i think we have to like them to comment, seems a little ironic
and they are deleting comments, but theres way more people on ns, so let hit em good
15 years ago
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Sklar
Posts: 8865 - Karma: 31,618
i got blocked from commenting :(
15 years ago
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Yung_Gnarley
Posts: 9096 - Karma: 3,072
me too
15 years ago
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Afeld
Posts: 3516 - Karma: 86
That would be the sickest NS shirt. On the bottom in script it could say Newschoolers.com and Level 1 Productions. Something like that
15 years ago
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snomaster
Posts: 3348 - Karma: 5,783
thanks unicorns. who else is with me??? I'm gonna order one of those Warren Miller is my friend shirts for the occasion too.
15 years ago
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LAME.
Posts: 5795 - Karma: 2,446
I was banned from posting...
15 years ago
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ChucklesNorman.
Posts: 1197 - Karma: 706
More reason for you to come protest at premier OCT. 30th!!
15 years ago
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LAME.
Posts: 5795 - Karma: 2,446
^Cascade Trick'n'Treat,
15 years ago
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ReignMan
Posts: 1852 - Karma: 226
lol sooo many gapers on their fb.
15 years ago
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miketheskier88
Posts: 749 - Karma: 66
bump!
15 years ago
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zavskier
Posts: 72 - Karma: 21
for starters, other film companies should definitely stop selling footage to WME. in their trailer this year i saw at least 5 shots from Revolver, if companies like poorboyz stop selling footage it will show that their not a respected member of the community, as well as make their movies suck more than they already do.
15 years ago
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Barmski
Posts: 4342 - Karma: 811
http://www.facebook.com/WarrenMillerEntertainment?ref=ts&v=wall

If you havent commented already, please do so. I just got banned from commenting as well. Throw all your comments in a once too cause when they ban ya, your done from commenting.

KEEP EM COMING!
15 years ago
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zavskier
Posts: 72 - Karma: 21
yea, i got banned as well. however, comment on their posts as well, cause thats what shows up when u go to the page, only their comments, unless u click the "other comments" button, and so far they have deleted all the comments that are commenting on their posts... i think thats the best way to get those who don't know about this to realize whats going on.
15 years ago
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Panduh_Bayr
Posts: 264 - Karma: 33

you guys should just order a bunch of Level 1 gear and bring signs/posters that say what you want. It would be much more effective because I think the "Warren Miller is my friend" might confuse some audiences if they don't know about the drama behind Warren Miller and WME.

Bring signs, be prepared to talk to the people going in and explain why they shouldn't go. Be prepared for questions, etc.

15 years ago
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Panduh_Bayr
Posts: 264 - Karma: 33
and you are financially supporting Level 1 instead of some random online custom screen print company
15 years ago
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skiierman
Posts: 28699 - Karma: -5,565
http://4bi9media.com/4bilife/?p=453
15 years ago
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ContaminatedBeef
Posts: 536 - Karma: 66
Just remember to unlike them after you comment!!!!
15 years ago
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The.Ginger
Posts: 978 - Karma: 13
threads for when i have time to write it
15 years ago
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ContaminatedBeef
Posts: 536 - Karma: 66
Also comment on the Wintervention tab on their page where the trailer is posted
15 years ago
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