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With the obvious investment into forming a stacked pro team and building hype around a brand, why has CoreUPT decided to handle their own distribution by selling direct to the end user?
^^That was exactly my one and only question.
ahahah soooo right !
but in the other hand, what is wrong about this marketing you all critisize. Every ski differenciation is 10% technical and 90% marketing, ALL brands do that. Don't tell me you buy a pair of Armada Tanner Hall ( nothing against those skis, just an example) because of the sidecut or because it is said to be perfect for the park... So why hating on Coreupt that just does the same, and supporting brands that didn't change anything on their skis for yeeeeeeears (an there are a lot).
By the way my question:
Why trying to keep the investor secret ?