Elan skis

boring,
more boring than dynastar

explain

My friend has a pair of Elan's, they're bombproof on rails, and that's pretty much all he likes about them.

Elan need a complete re-vamp of their twin-tip line. When people buy new twins now, Elans are pretty much never considered. Unless your a gaper family.

The company's freeski-division's image. You guys need a new image. Look at companies like K2, Salomon, etc. Their freestyle skis are marketed completely seperately and differently from their carving skis. There's Salomon Freeski. There's the K2 Factory Team. Atomic Freeskiing.

Start by picking up some newer kids. Honestly, the only person I can think of who is active on the newschool scene is Mirjam Jaeger, and even she is 25. You guys need younger faces to represent the company. People who do compete in events like the US Open, WSI, etc.

2) Throw all your current twin tip designs in the garbage. You guys don't even have a single symmetrical twin, as far as I'm aware. How do you expect to cater to the real freeskiers when there are companies out there who offer multiple models of symmetrical skis? Elan's current freestyle line features skis which sidecuts are pretty much the same as carving skis. Design some new park skis. Maybe 3 models, one of which is not symmetrical.

3) Be innovative. Create something new. Something that people will want to try. Explore with flex patterns, sex enhancing sidewalls, bindings that you can take off and re-attach in the air, I don't know, that's for you guys to do come up with, just one ski that will really catch people's attention. One that can be a marketing tool.

Long story short, sign new skiers, design new skis, create a new freeski division (Team-Green... hahaha...WTF?), then advertise.

I don't know what buttons you are able to push at Elan, but try and sign a couple skiers this summer/fall. One that can help you design the skis, someone that knows the current youth and their needs. You can test throughout this coming season and by next spring you'll hopefully have yours skis & skiers figured out, and have a completely new image by the fall of '09, ready for the 09/10 season.

haha yeeeup would have to agree just compare them to a company like...k2 or line those just blow them away better graphics, better ideas just all around awsome companys unlike elan orrrrr dyanastar when did elan even start making park skis the last pair of elans i saw were from like the 80s or 90s hell retro pinkness

The old MO2 was sick. Best all round park ski I've ever been on, I shit you not. I'd never have even considered Elan but they were free from my work and they came in 185 so I went with them. The 777 was incredible too (05/06 model) but make the tip rise higher.

Elans skis and technology is where it needs to be, it's all in the image. Kids will just NEVER consider Elan. If you want to make it in freestyle then you need to release a sub-brand and get a good international team.

The powder skis are bomb. The current park skis, if you can call them that, are just carving skis with tapered tails.

We are currently working on the team, also the 09/10 graphics are going to be ones to be remembered,
 the 08/09 graphics are not very cool, becuase they were designed before the new management

^ Good. I look forward to seeing more from Elan.

Or, you could just buy Rossi. =P And Dynastar and Lange and Look

the original mo2 was sick. i felt so badass back in the day when i had extra edge in the middle.

we had that same ski this year it was called the revert.

ahaha they actually called it team green