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Trust me, they're not doing all those events, sponsoring all those people, and handing out those free drinks if they knew it wouldn't give them back a profit.
It's probably one of the smartest advertising techniques, that get people talking about the company...a form of brainwashing persay.
80% of the people I know will buy a Red Bull before anything else.
Redbull makes money off me and my boys because we drink like 60 jagerbombs every night ... and if you disagree.. you're a fuckin skank
all the ski comps and extreme sprots are chump change. check this out
red bull has two Formula 1 teams, the most expensive/technological sport there is. that's real $$
having their name everywhere on everything probably helps them sell alot of energy drinks.